Tuning in…
Tuning in…
Desert Island Discs
Presented by Sue Lawley
Businessman who spotted a gap in the supermarket curry market and built a ready-meal empire; his chicken tikka masala became Britain's national dish.
Eight records
Call of the ValleyFavourite
Shivkumar Sharma, Hariprasad Chaurasia and Brij Bhushan Kabra
This is so soothing and when you are travelling, for example, in the valley of Kashmir and you hear this early morning as if you are in the valley of Kashmir.
he reminds me of uh my youth and uh we probably we grew up together. It was my school days and I I was uh absolutely crazy about films and I I don't think I missed a single film of Dean Martin.
it is extremely popular song played in my time in the in the wed wedding and all, and it has stuck in my ears.
Now he reminds me of America all the time, and I I love United States, but I love it as a visitor. I won't I would be uncomfortable living there.
Hariprasad Chaurasia and Zakir Hussain
I love instrumental Indian music. It's a great soothing effect, and I'm particularly partial to mister Chaurasia and Zakirusen, the great tabla player, g son of a great father, Ustad Alarakha.
Pavarotti's music and his voice And the amount of energy in his voice gave me so much of energy and enthusiasm that I said to myself, Why am I despair? Yes, I've lost the facty, but I'm alive. My family is alive, nobody is hurt. And that gave me so much of sort of courage.
I admire Dolly Parton because she overcame a tough childhood. She was extremely poor and she had the determination and talent to become successful. And also as well as being a great entertainer, she's a very astute businesswoman which I can relate myself to with her.
I like Tina Turner because she has a very powerful voice, like Dolly Parton. She has a lot of guts, a lady with a tremendous energy and drive. Her music has livened up many of my parties at home, and this would remind me of my friends and families in UK and in India.
The keepsakes
The book
Nelson Mandela
Because I think he epitomized in my mind the man with the tremendous courage. Magnanimity and forgiveness I mean, despite the fact that he was in prison for so many years, and when he came out he shook hands with all his friends. And indeed with his enemies. Such a man is my hero.
The luxury
TV, video player, and a collection of videos of cricket matches
My luxury, if you allow me to take video, I mean completely T V and video. Freak and a collection of videos of all the cricket matches with the matches hanging in the balance up to the last two, three balls. It would be fantastic I can enjoy myself, without my wife disturbing me that you cricket fanatic.
In conversation
Presenter asks
Tell me about the day it dawned on you that what we needed was a good curry dinner.
I returned from the United States, completely failed in my venture there, which uh which was a disaster for me. But then I said, I'm not going to allow my entire research and the technicalities which I have learned in the United States, but I'm going to employ it here to my benefit, but I must find a gap in the market. What should I do? I'm a cook, basically. I thought that so many Indian restaurants came up and I said, Some day, someday, this same food will Land on the shelf of the supermarket with vengeance. And it did. … For three Saturdays, I went and bought Indian food from several supermarkets, and I would open it, I would heat it as per their instructions, and try to eat it. And I tell you, I was extremely disappointed. And I said to myself, I think what it lacks here not only the spices or authenticity, but I think there is a big gap in their manufacturing method because technology is important here. And I had the technology which I had learnt in the United States. So I said, this is it. I'm going to come out with a Authentic Indian Curries.
The recording
Timestamps play the recording from that turn
Presenter
Hello, I'm Kirsty Young, and this is a podcast from the Desert Island Discs archive. For rights reasons we've had to shorten the music. The programme was originally broadcast in two thousand and four, and the presenter was Sue Lawley.
Presenter
My castaway this week is a business man. He's made his fortune as a result of our resolutely multicultural taste in food. He grew up in a humble family in Bombay and came to Britain in his late twenties prospecting for openings for the family business, which was sweets and confectionery. He fell in love with London, and he came back to stay. Spotting that the English love for a good curry wasn't well served by the supermarkets, he mortgaged his house, opened a small factory, and before long his spicy preparations were disappearing from the shelves like well, hot dishes. Now a millionaire and a knight, he can boast that hundreds of thousands of his meals are eaten in Britain every day. He remains modest and sincere. I've lost money as well as made it, he admits. I was in the right place at the right time, and that was here. He is Sir Goolum Noon. And um chicken ticker masala, we're now told Goolum is our national dish, so it must be your bestseller.
Sir Gulam Noon
Overtaken five.
Presenter
Overtaken fish and chips.
Sir Gulam Noon
Completely, completely the test.
Presenter
But it's all because, as I said in my introduction, you spotted a gap in the market. Now tell me about the day it dawned on you that what we needed was a good curry dinner.
Sir Gulam Noon
Yes, I'll I I returned from the United States, completely failed in my venture there, which uh which was a disaster for me. But then I said, I'm not going to allow my entire research and the technicalities which I have learned in the United States, but I'm going to employ it here to my benefit, but I must find a gap in the market. What should I do? I'm a cook, basically. I thought that so many Indian restaurants came up and I said, Some day, someday, this same food will
Sir Gulam Noon
Land on the shelf of the supermarket with vengeance. And it did. Because there was something on the show. I mean, we could.
Sir Gulam Noon
Yeah, but it was very insipid.
Sir Gulam Noon
Terrible to eat. For three Saturdays, I went and bought Indian food from several supermarkets, and I would open it, I would heat it as per their instructions, and try to eat it. And I tell you, I was extremely disappointed. And I said to myself, I think what it lacks here not only the spices or authenticity, but I think there is a big gap in their manufacturing method because technology is important here. And I had the technology which I had learnt in the United States. So I said, this is it. I'm going to come out with a
Sir Gulam Noon
Authentic Indian Curries.
Presenter
And that's what you did. Just one uh quick line before we hear about your first piece of music. I understand that when you got your first order from Bird's Eye, you thought they'd made a mistake.
Sir Gulam Noon
I thought I would get an order for about hundred thousand pounds, fifty thousand pounds, and the first order was
Sir Gulam Noon
Almost two point seven million.
Sir Gulam Noon
and I fell off my chair.
Sir Gulam Noon
Terrific.
Presenter
Ha ha ha.
Presenter
Let's have some music to start with. What would you like, first of all?
Sir Gulam Noon
We'll have uh a north barrel.
Sir Gulam Noon
By Shiv Kumar Sharma.
Sir Gulam Noon
Hariprasad Chaurasia
Sir Gulam Noon
and Bridge Bush and Cabra and the the title is Call of the Valley.
Sir Gulam Noon
This is so soothing and when you are travelling, for example, in the valley of Kashmir and you hear this early morning as if you are in the valley of Kashmir.
Presenter
Part of Not Bayro played by Shiv Kumar Sherma, Hariprasad Charasya and Brij Bhushan Kabra. How was that?
Sir Gulam Noon
Good. Good.
Presenter
To remind you, Gulamnun, the the beautiful hills of Kashmir, but that's not where you come from, is it?
Sir Gulam Noon
I come from a place called Bombay. Now it is of course Mumbai. I was born there and I was educated up to high school in Bombay.
Presenter
But the family business was a sweet shop.
Sir Gulam Noon
We had a small two confectionery shops, which was uh actually started by my grandfather.
Sir Gulam Noon
My father inherited it.
Sir Gulam Noon
And then my father died when I was very young.
Presenter
How old were you when you were
Sir Gulam Noon
I was about seven and a half to eight years old.
Presenter
The
Sir Gulam Noon
And uh my youngest sister was a baby in arms in my mother's arms.
Presenter
Okay.
Sir Gulam Noon
It was a tough time.
Presenter
Because the business can't have been very profitable, because as I understand it, you lived in pretty cramped quarters.
Sir Gulam Noon
Yeah, what happened was before my father died, six months prior to my father's death, my eldest brother died and the family spent hell of a lot of money on their medical attention and the shop ran into a debt and then of course my father died and when my f after my father's death when we examined the books of the shop we were almost bankrupt.
Speaker 2
Yeah.
Sir Gulam Noon
And my mother was a very resolute woman.
Sir Gulam Noon
Not a very educated lady, but extremely wise and extremely
Sir Gulam Noon
A fighter, a terrific fighter.
Sir Gulam Noon
And she won't take the defeat.
Presenter
But you were a little boy of eight at the time. How how did you react towards this?
Sir Gulam Noon
Yes, I know.
Sir Gulam Noon
I was I mean, we were all devastated. I mean, I distinctly remember the body of my father actually lying in the room where we were living. My mother was absolutely beating her chest, and my sisters and all the family members were crying.
Sir Gulam Noon
And I said to my mother, in my old childish, naive manner, that Mother, don't cry. When I grow up I will take care of everything.
Presenter
Breathing.
Sir Gulam Noon
Yeah.
Presenter
I mean i is that's what's created you, a kind of sense of obligation born in that moment, or do you think you might have been ambitious anyway?
Sir Gulam Noon
I became ambitious as soon as I passed my high school, and I said to myself,
Sir Gulam Noon
The most important thing in life is to give a quality of life to the family, and for which I will have to work. I will have to do something radical.
Sir Gulam Noon
Just not sit at the shop and collect the cash.
Presenter
But it was that desire to help your mother in that moment that really gave you the added spark.
Sir Gulam Noon
My mother was everything in my life. In those days, if somebody had to say that would you sacrifice the best thing in life for the sake of mother, I would have said yes.
Presenter
Yes.
Presenter
Record number two, what's that?
Sir Gulam Noon
Number two record of mine is by Dean Martin because it he reminds me of uh my youth and uh we probably we grew up together. It was my school days and I I was uh absolutely crazy about films and I I don't think I missed a single film of Dean Martin.
Speaker 2
It's knowing that your door is always open and your path is free to walk.
Speaker 2
That makes me tend to leave my sleeping bag rolled up and stashed behind your couch.
Speaker 2
And it's knowing I'm not shackled by forgotten words and bonds, And the ink stains that have dried up once and
Presenter
Fine
Presenter
Me, Martin, and gentle on my mind. So you spent your boyhood then, Goolam, playing cricket in the early mornings, as I understand it, before you went to school?
Presenter
And then coming home at tea time, and you were an apprentice in the shop.
Sir Gulam Noon
Absolutely. But my poor mother, my school started at eleven o'clock.
Sir Gulam Noon
in the morning and would finish at four o'clock.
Sir Gulam Noon
But we brothers lied to her, and we said to her that our school starts at eight o'clock, because we were all crazy about cricket. So we would leave house at seven thirty, reach the ground at eight o'clock,
Sir Gulam Noon
Play cricket and we would reach.
Sir Gulam Noon
School at quarter to eleven. How about that? And my mother never found out. But then we grew up, then we told her and she had a good laugh.
Presenter
But then when you were sixteen you took over the business, didn't you? Or you looked into it full time.
Sir Gulam Noon
Yes, I said to myself, we got to turn this company completely round.
Presenter
And the first thing you did was change the name from what to what?
Sir Gulam Noon
From what to what? And what it was my my grandfather's name on the signboard. So in India you see the Muslims and Hindus and it was predominantly a Muslim sort of a name. But I said we'll keep the company's name for the purpose of other things, but the for the public it'll be Royal Sweets and I never regret it.
Presenter
It worked, did it?
Sir Gulam Noon
It worked like magic. So we had the non Muslim community started coming in as our customer. And still it is Royal Sweets. And that Royal Sweets I brought to this country in seventies.
Presenter
Customer.
Presenter
But while you were still out there, you were so ambitious, as I read your story, that you you know you you frightened the family to death on occasions. I mean, didn't you once buy an office block without asking anybody?
Sir Gulam Noon
Yes, I did. And that office block is a very huge building, seventy tenements. And uh it it came for sale and I bought it. Without telling my brother in law, I gave an advance check.
Sir Gulam Noon
and I did not tell him, and I I was hiding the paperwork from him, but eventually I had to tell him, and I told him when I went to his house, when I made it sure that my mother was there,
Presenter
Your mother was a bit of protection.
Sir Gulam Noon
That was my protection. She was my shield. And I told him that this is what I have done. And he looked at my mother and he said to her, I knew that some day we'll be bankrupt because of him.
Presenter
So he didn't have it updated, but your mother
Sir Gulam Noon
My mother had my mother, of course, just to show that she does not approve my conduct, she said to me that you should have asked him, why did you not ask him? I said, If I had asked him, he would have refused.
Sir Gulam Noon
And I know what I'm doing, please trust me.
Presenter
But could you see, you know, a look in her eye that said, That's my boy.
Sir Gulam Noon
I looked in her eye and there was an approval.
Sir Gulam Noon
And that was enough for me.
Presenter
And then you came on a trip to London in your late twenties. What was the effect of that, this place you'd heard so much about?
Sir Gulam Noon
I had seen this London, Oxford Circus, Piccadilly Circus, only in the movies, black and white movies. So I came down here.
Sir Gulam Noon
and hundreds of people came to see me off because it was a big thing.
Sir Gulam Noon
In one eye appeared in the newspaper that I'm going to England.
Sir Gulam Noon
So I came down here, and I remember the first night I came straight from my very small hotel in Victoria to Piccadilly Circus.
Sir Gulam Noon
and I saw all the lights, and I said I am here.
Sir Gulam Noon
And next morning I went around like every tourist would do, Madame Toussaux.
Sir Gulam Noon
changing of the guards at Buckingham Palace, and I loved it. I fell in love with this country, and I said to myself, in aga in a very naive manner, that some day I would like to come and do some business here.
Presenter
Mecho number three.
Sir Gulam Noon
It is I Marry Zohra Zabine, and it is extremely popular song played in my time in the in the wed wedding and all, and it has stuck in my ears.
Presenter
Bran Silas playing I Mary Zora Jabine, My Endless Love. So the move to London, Goolum Noon, was inevitable, really, and you finally came in nineteen seventy two, and guess what? You opened a sweet shop. This was in Southall, wasn't it?
Sir Gulam Noon
Yes, I put up a small factory in South Hall.
Presenter
Cool.
Sir Gulam Noon
Bought one shop in South Hall on Main Broadway and we started this business.
Presenter
But it must have been a huge come down for you n uh nonetheless because you'd been really rather a a you know, a big business man in in Bombay, hadn't you? And you'd been a JP and so on, and suddenly you're living in a little room not far from Heathrow Airport sharing a lounge.
Sir Gulam Noon
I must confess that my family members, my well-wishers and my friends told me that you s you did it from the b you started from the bottom rung of the ladder, now you have reached the top, and why do you want to start all over again? I said to them, I have got enough fire in my belly and I got I need a bigger platform, so I'm going to go abroad and take this business there.
Presenter
But it didn't go well at first, did it? Because not a lot of people wanted your Indian confectionery.
Sir Gulam Noon
I knew that I need to have patience.
Sir Gulam Noon
And when I started, my first day's first week's sale in my Broadway shop was sixty eight pounds.
Presenter
You're taking
Sir Gulam Noon
My take in total. And my heart sank. I said, What the hell am I doing here?
Presenter
Clapped.
Sir Gulam Noon
But who comes to my rescue?
Sir Gulam Noon
Dada idi amin.
Sir Gulam Noon
And he threw quite a lot of Asian family out of Uganda. And my community grew here, so did my business, because Indian sweets is primarily
Speaker 1
Yeah.
Sir Gulam Noon
traditional sort of a thing for Asians, whether from the childbirth to the wedding to the birth days, till p a person dies, Indian switch plays a very important role.
Presenter
No, it's like
Sir Gulam Noon
Now it's like like fudge. Indian sweets I can the only thing I can describe is like but there are many varieties. And Indian sweets is so popular that even the man dies, the Indian sweets is distributed so that you remember that man's soul and pray for his soul, departed soul. So it is a very traditional thing.
Presenter
And
Presenter
So with the arrival of the Ugandan Asians, you suddenly had a whole vast market.
Sir Gulam Noon
So
Sir Gulam Noon
And they settled down in Leicester, so I opened a shop in Leicester.
Sir Gulam Noon
In less than one year I had nine shops. The business was now coming to a proper shape which I had envisaged.
Presenter
This was
Presenter
So then you got really ambitious and decided you wanted to go to the United States, but it was to be a disaster, as we shall hear. But let's pause for some music first. Number four.
Sir Gulam Noon
Uh
Speaker 2
Uh
Sir Gulam Noon
We shall hear.
Sir Gulam Noon
Number four is Frank Sinatra, Strangers in the Night. Now he reminds me of America all the time, and I I love United States, but I love it as a visitor. I won't I would be uncomfortable living there.
Speaker 1
Strangers in the night Exchanging glances Wandering in the night
Speaker 1
What were the chances we'd be sharing love?
Speaker 1
Before the night was through
Speaker 1
Something in your eyes was so inviting. Something in your smile.
Presenter
Thanks, Sinatra, and Strangers in the Night. So it was 1980, New York, the scene, Gulam Nun, of your great American disaster. What did you put your money into?
Sir Gulam Noon
First of all, I was a stranger. Like he says, it was a strange country to me.
Sir Gulam Noon
In America I started the frozen food factory.
Sir Gulam Noon
I put up a very nice factory.
Sir Gulam Noon
And my idea was to sell this like I did eventually here.
Presenter
Yeah.
Sir Gulam Noon
But I think I was twenty-five years ahead of time.
Sir Gulam Noon
I started producing and then I opened eleven restaurants. Eleven restaurants.
Presenter
Yeah.
Sir Gulam Noon
Well in in the tri-state of New York, from Connecticut to que uh to Manhattan, from Manhattan to downtown to uptown.
Speaker 1
Where?
Sir Gulam Noon
But Indian the idea was to produce Indian food in the in a commissary, send it in a frozen condition and freshen it up there and serve it to the customer. Didn't work. I mean it was a disaster. The Indian food didn't work. No, the people food both they were they did not catch the imagination of Americans or New Yorker. Indian food was not popular.
Presenter
But the food didn't work, but the people did or both.
Presenter
So you hadn't researched first to find out if they wanted it.
Sir Gulam Noon
Well, we thought that we were we were on the right track, but uh sometimes in business uh it it w what you write on a piece of paper is not true. And I had a formidable partners, they were large conglomerate companies, Indian Hotel Company out of India, and I said to them that we should pull the shutters down. But they wanted to continue, so I surrendered my share and came back here in eighty four. How much did you lose? Almost a million dollars I lost, which I had earned in this country, and a million dollars in twenty years back was a lot of money.
Presenter
So you picked yourself up, dusted yourself down, started here over again, having learned from your experiences is the point, really. And we know what happened because eventually you started making all these curries for supermarkets. But
Sir Gulam Noon
Yes.
Presenter
Disaster was waiting to strike again. Was it not?
Sir Gulam Noon
Yeah.
Presenter
Yeah.
Sir Gulam Noon
Absolutely.
Presenter
Totally.
Sir Gulam Noon
When I was I thought I was doing very well. I had the factory running and I had a turnover of almost sixteen million pounds supplying to large supermarkets like Waitrose and and Sainsbury's. It was the number one food, authentic Indian food, on the shelf of the supermarket. And on the fourteenth of november nineteen ninety four,
Sir Gulam Noon
I was driving down to attend a charity function in Dorchester Hotel.
Sir Gulam Noon
And uh the phone rang in my car and and uh my brother's voice was that the factory is on fire.
Presenter
Then I will
Presenter
Just pause there because before we hear what happened I want to hear some more music.
Presenter
Number 5.
Sir Gulam Noon
I love instrumental Indian music. It's a great soothing effect, and I'm particularly partial to mister Chaurasia and Zakirusen, the great tabla player, g son of a great father, Ustad Alarakha.
Presenter
Part of the raga Bhagaswari Gatin Teen Tao played by Hariprasad Charasia on flute and Zakir Hussain on tabla.
Presenter
So it was, as you were saying, Ghulam Noon, ten years ago this November, actually, that you got this message that your your factory in Southall, in West London, was burning down. You employed hundreds of people there. You went straight to the scene. What was it like?
Sir Gulam Noon
In those days we had about two hundred and fifty people, and they were still in in their protective clothes and Wellington boots because they had no time to change. They all came out and my senior executives and my brothers and my daughter, they all brought them out. So they were all safe. That was a great relief to me. But uh they were crying, they were sobbing.
Sir Gulam Noon
And I said to myself, I feel like crying, but I better hold there.
Presenter
But what did you say to them? How did you help them?
Sir Gulam Noon
Yeah.
Sir Gulam Noon
I said to them that don't worry.
Sir Gulam Noon
We'll build this factory again.
Sir Gulam Noon
Just go home now.
Sir Gulam Noon
I stood there
Sir Gulam Noon
And it was completely fallen to the ground, and I couldn't save even one single spoon.
Sir Gulam Noon
And I said to myself, What the hell am I going to do now?
Presenter
But what about the staff standing there? Could you help them in that moment?
Sir Gulam Noon
How do you think that's a good idea?
Sir Gulam Noon
They were completely disraught.
Sir Gulam Noon
and I told them that why don't we meet again to morrow morning.
Sir Gulam Noon
And I went of my house.
Sir Gulam Noon
And um I went there and I had a good cry.
Presenter
You did in the end.
Sir Gulam Noon
On my own.
Presenter
Hmm.
Sir Gulam Noon
And it relieved me.
Presenter
Hmm.
Presenter
And you did the trick, because you got the place back up and running by using your other factories and and getting some more space from other people. What about the supermarkets?'Cause you know, they by now had this huge amount of market that trade they created for these meals. Did they wait for you or did they turn away and find something elsewhere?
Sir Gulam Noon
And
Sir Gulam Noon
Very next morning I got a call from both my s major customers, from Waitrose as well as from Sainsbury's, and they were completely supportive. They did not buy product from anywhere anywhere else. But well, I am a I am an extremely spiritual person.
Sir Gulam Noon
And my spirituality is always surfaced.
Sir Gulam Noon
when I'm in a tight corner.
Sir Gulam Noon
When I went next morning fire was still smouldering.
Sir Gulam Noon
And all the workers came there, as I told them that we'll meet again tomorrow at eleven o'clock, and my solicitors, my accountant,
Sir Gulam Noon
told me.
Sir Gulam Noon
that where you have no factory, you have no business, so you must give terminate their services and stop their pay.
Sir Gulam Noon
I don't know what made me say this, but I said this, and I told my accountant that you will not do such thing. You will pay the money.
Sir Gulam Noon
Their wage is exactly like what you have done last week.
Sir Gulam Noon
Until such time I have no money in the bank.
Presenter
You mentioned that you're a a spiritual man, a a Muslim. I mean, I presume in all of this you you thanked your Maker, as it were, for finding a way through for you.
Sir Gulam Noon
Every night I bend my on my knees, I am on my knees and thank him for what he has given me. I came with nothing. This society, this country has given me everything health, wealth and honors, and that to twice. So I am
Presenter
Yeah.
Presenter
Hmm.
Sir Gulam Noon
Extremely thankful to my Maker.
Presenter
Yeah.
Sir Gulam Noon
Uh
Presenter
Yeah.
Sir Gulam Noon
At three o'clock in the morning when I was returning home,
Sir Gulam Noon
and the fire was still smouldering.
Sir Gulam Noon
And I was alone in my car. When I pushed the C D, it was.
Sir Gulam Noon
Pavarotti's music and his voice
Sir Gulam Noon
And the amount of energy in his voice
Sir Gulam Noon
gave me so much of energy and enthusiasm that I said to myself, Why am I despair?
Sir Gulam Noon
Yes, I've lost the facty, but I'm alive.
Sir Gulam Noon
My family is alive, nobody is hurt.
Sir Gulam Noon
And that gave me so much of sort of courage.
Speaker 1
Bossy up
Speaker 1
We are seeing our body.
Speaker 1
Your glory of lame.
Presenter
Let's go.
Speaker 1
It's
Speaker 1
Body dock.
Presenter
Luciano Pavarotti singing Schubert's Ave Maria with the National Philharmonic Orchestra conducted by court Herbert Adler. I gather you're something of a chef yourself, Cullum. You said you like being in the kitchen. I mean, you can knock up a good curry yourself, can you?
Sir Gulam Noon
Oh, good Lord, I cook every weekend. I got to cook every weekend. It is a sort of a must now. It's a ritual on Saturday or Sunday. I must mix a couple of dishes.
Presenter
But what you've put great emphasis on is the authenticity of the curries you make for sale. But how can you do that? Because of course, as we know, in order to do it properly the Indian woman has to crush the cardamom pods herself, the turmeric has to be freshly ground. How can you imitate all of that?
Sir Gulam Noon
It's an extremely cumbersome affair cooking in Indian meal. But uh when I started this business, I said to myself, I'm only going to give only authentic food, although I had a lot of pressure initially from my customers to use the apple pieces and sultanas in the curry, and I refused.
Presenter
They're not in real cars, Apple and Mm.
Sir Gulam Noon
They are absolutely it is in Congress.
Presenter
All right.
Sir Gulam Noon
To have apples and sultanas in the curries.
Presenter
But how can you do it? You can't grind all those spices freshly, can you?
Sir Gulam Noon
Oh, yes. I mean, we have a company, for example, associated company in India, which takes the position for the buying the spices in the right time, right quality, hand clean it.
Sir Gulam Noon
Pack it and send it to S per specification. But who grinds it?
Presenter
The in
Sir Gulam Noon
Yes, there's no problem there.
Presenter
Yes, nice.
Presenter
But you can't I mean, again, in a factory, how can you imitate a tandoori oven, a sort of open clay oven?
Sir Gulam Noon
Uh
Presenter
Now
Sir Gulam Noon
Tandoori oven is a big story here in a sense that, you know, you cannot the amount of chicken pieces we roast it in a tandoor, I would require probably two hundred tandoors in my factory which is not possible. So we designed an oven, which is a travelling oven, which replicates and gives the same flavor as the tandoor gives in the restaurant.
Presenter
When you say traveling you mean it's a sort of conveyor.
Sir Gulam Noon
It's a sort of conveyor belt. It's a conveyor belt. You put the chicken on one side, in nine minutes it comes out on the other side.
Presenter
Nine minutes, precisely.
Sir Gulam Noon
Nine minutes, precisely. Precisely nine minutes. And we cooked almost about eight to nine tons of chicken every single day.
Presenter
And you've got these great vats that reduce the onions. I mean, hundreds of kilos of onions at a time are reducing, yes.
Speaker 1
Yes.
Sir Gulam Noon
Uh
Speaker 1
I'm
Sir Gulam Noon
We we use almost about twenty five, thirty tons of onion every single day and it has to be reduced because it's a base for curry. Tomatoes and onion is a base for curries.
Presenter
But you're the magic taster, aren't you? Nothing gets produced unless you taste it and give it your imprimatur.
Sir Gulam Noon
Yeah.
Sir Gulam Noon
I like to think that I have a very clean and clear palate. I'm in this business for last so many years, so I have developed that. As I said, I have a clear palate. I am I I have international taste in that respect. I like food. I don't care about the nationality. Food is something you like it, you eat it.
Presenter
Record number seven.
Sir Gulam Noon
Now record number seven is Dolly Parton. I admire Dolly Parton because she overcame a tough childhood. She was extremely poor and she had the determination and talent to become successful. And also as well as being a great entertainer, she's a very astute businesswoman which I can relate myself to with her.
Presenter
Trumble out of bed and stumble to the kitchen, pour myself a cup of ambition and yawn and stretch and try to come to life.
Presenter
Jump in the shower and the blood starts pumping Out on the streets and traffic starts chompin' With folks like me on the job from nine to five
Presenter
Working night to find. What a way to make a living. Get it getting by. It's all Jennifer. Dolly Parton and 9 to 5. So you were made a Knight of the Realm a couple of years ago, Gollum. So Goolum Noon, a proud moment for you, I'm sure. I'll put money on the fact that you wept when you got the news.
Sir Gulam Noon
I was absolutely thrilled. The funny thing happened to me. Normally.
Sir Gulam Noon
You get the letter.
Sir Gulam Noon
from the government. I did not get a letter. So one day while I was busy with my one of my big customers and my mobile telephone was off, and when I reached office at one o'clock, my secretary almost shouted at me, Where are you? I have been ringing up because there is a telephone call from the ten Downing Street.
Sir Gulam Noon
They want to talk to you. I said, What is it about? What have I done now?
Sir Gulam Noon
Of course I rang them up and they said, Well, Mr. Noon, you haven't replied to the letter of Prime Minister. I said, What letter? I haven't received any letter. We sent you a letter. Prime Minister uh has recommended your name for knighthood to the committee and committee has accepted it. And we want your consent. Will you accept it? I said yes, yes, yes, yes, yes.
Sir Gulam Noon
But immediately after that, I must say this, I called my daughters and told them that this is the news, although I was warned on the telephone that you are not supposed to tell. How can you not tell your immediate family members?
Sir Gulam Noon
It's not it's not uh conceivable. I said, Listen, important thing is to keep our feet on the ground, including myself, but I'm telling you particularly, both of you, we should not boast about it, we should not become arrogant just because your father now is going to be known as Sir Ghulam Noon. And they both cried.
Presenter
And the Queen knighted you, of course. And uh have you met her since? Did she know who you were? Did she
Sir Gulam Noon
Yes, I met her, but funny enough, before I was my investiture, I had an occasion to sit almost next to her at the same table when she was touring during her fiftieth anniversary of her reign.
Sir Gulam Noon
My investiture was not done, so I was not used to this sargulum world.
Speaker 1
Yeah.
Speaker 2
Uh
Speaker 1
Don't you
Speaker 1
Yeah.
Sir Gulam Noon
So
Sir Gulam Noon
Sir Gulam, when did you come to this country? Sir Gulam, how many people do you employ? Sir Gulam, what do you do? So I was a bit uncomfortable, so I said, ma'am.
Sir Gulam Noon
Gollam will do.
Sir Gulam Noon
She looked straight into my eyes and said, We give title, we must use it.
Sir Gulam Noon
She put me in my place.
Presenter
You didn't learn if she was partial to a curry herself.
Sir Gulam Noon
No, actually she it was not a curry lunch, uh but I know that Prince Charles definitely likes curry.
Presenter
What about when you go back to India, to Mumbai, to your roots? Um I'm I bet they call you Sir Goolum there, don't they?
Sir Gulam Noon
Yes, I mean the my friends and my country, of course, uh they look at me with uh great awe and respect and which is great.
Presenter
Well, you've felt them a lot, haven't you?
Sir Gulam Noon
Yes, I in my home town I do a lot of work. Yes, since last ten years I pumped a lot of money through my foundation. I built hospitals, I built schools, I built community hall, I built a college hall, and I built even a a hall for uh the what you call untouchables.
Presenter
I wonder what your mother would have thought if she could have seen Molly.
Sir Gulam Noon
Good Lord, oh good Lord, she would have been very proud, but she's watching me, she's always with me.
Presenter
I I see that you do become on occasions a kind of unofficial spokesman for your community. You write to newspapers, you you make points. And one of the things that you feel very strongly about, I think, is the fact that you and others, other communities, are called ethnic minorities. You don't like that phrase.
Sir Gulam Noon
I hate that word ethnic minority. We are in the mainstream. Our boys and girls, our second generations are educated in this country. Gone are those days when in on in sixties and seventies when I used to come to England at the Heathrow Airport, I could see only the Asians sweeping the floor or minding the toilets. Now they are on the on the counter of immigration and they are practically in every industry.
Presenter
But what are you saying that we shouldn't even make a distinction? You're saying is that essentially racist to call an ethnic n minority? We should simply say British.
Sir Gulam Noon
British. We are all British. Those who are studying here, there are those who are living here, those who have acquired the British citizenship, and they are British. But well, I I'm not objecting to that extent, but I think over a period of time, another maybe ten years, maybe twenty years, certainly this dreaded word ethnic minority will be dropped.
Presenter
Last piece of music.
Sir Gulam Noon
I like Tina Turner because she has a very powerful voice, like Dolly Parton. She has a lot of guts, a lady with a tremendous energy and drive. Her music has livened up many of my parties at home, and this would remind me of my friends and families in UK and in India.
Speaker 2
You what you want me to do?
Speaker 2
I'm your bride, a dancer, a dancer for money, and any of your music will be
Speaker 1
Damn.
Speaker 1
Dance up for money, do what you have me to do.
Speaker 1
Yesterfrid dancer, I danced on my morning, could hear the old music wheel?
Presenter
Tina Turner and Private Dancer. Okay, three final questions then. If you could only take one of those eight records, which one would you take?
Sir Gulam Noon
I would take uh Shivashankar, Sharma, Hariprasa, Chaurashya, and Bridge, Bush and Kabra.
Presenter
Your your first record.
Sir Gulam Noon
What was recorded?
Presenter
Yes.
Sir Gulam Noon
Yes. It is such a soothing effect on me that if I'm lost on the island and when I'm depressed, I would play that and I think it'll boost me up.
Presenter
Yeah.
Presenter
Now what about your book? We give you the complete works of Shakespeare and we give you obviously the Koran. What other book would you like to do?
Sir Gulam Noon
Well, I would like to take the autobiography of Nelson Mandela, Long Walk to Freedom.
Sir Gulam Noon
Because I think he epitomized in my mind the man with the
Sir Gulam Noon
Tremendous courage.
Sir Gulam Noon
Magnanimity
Sir Gulam Noon
And forgiveness
Sir Gulam Noon
I mean, despite the fact that he was in prison for so many years, and when he came out he shook hands with all his friends.
Sir Gulam Noon
And indeed
Presenter
And indeed with his enemies.
Sir Gulam Noon
And with his uh with friends and and particularly with enemies, particularly with enemies.
Sir Gulam Noon
Such a man is my hero.
Presenter
And is my head
Presenter
What about your luxury?
Sir Gulam Noon
My luxury, if you allow me to take video, I mean completely T V and video.
Sir Gulam Noon
Freak
Sir Gulam Noon
and a collection of videos of all the cricket matches with the matches hanging in the balance up to the last two, three balls.
Sir Gulam Noon
It would be fantastic I can enjoy myself, without my wife disturbing me that you cricket fanatic.
Presenter
You shall have it. So good morning. Thank you very much indeed for letting us hear your desert island discs.
Sir Gulam Noon
Thank you very much.
Presenter
You've been listening to a podcast from the Desert Islandists archive. For more podcasts, please visit bbc.co.uk slash radio four.
Presenter asks
How old were you when [your father died]?
I was about seven and a half to eight years old. … And uh my youngest sister was a baby in arms in my mother's arms. … It was a tough time.
Presenter asks
You were a little boy of eight at the time. How did you react towards [your father's death]?
I was I mean, we were all devastated. I mean, I distinctly remember the body of my father actually lying in the room where we were living. My mother was absolutely beating her chest, and my sisters and all the family members were crying. And I said to my mother, in my old childish, naive manner, that Mother, don't cry. When I grow up I will take care of everything.
Presenter asks
What was the effect of [visiting London in your late twenties]?
I had seen this London, Oxford Circus, Piccadilly Circus, only in the movies, black and white movies. So I came down here. and hundreds of people came to see me off because it was a big thing. … So I came down here, and I remember the first night I came straight from my very small hotel in Victoria to Piccadilly Circus. and I saw all the lights, and I said I am here. And next morning I went around like every tourist would do, Madame Toussaux. changing of the guards at Buckingham Palace, and I loved it. I fell in love with this country, and I said to myself, in aga in a very naive manner, that some day I would like to come and do some business here.
Presenter asks
What did you put your money into [in New York in 1980]?
First of all, I was a stranger. Like he says, it was a strange country to me. In America I started the frozen food factory. I put up a very nice factory. And my idea was to sell this like I did eventually here. … But I think I was twenty-five years ahead of time. I started producing and then I opened eleven restaurants. Eleven restaurants. … But Indian the idea was to produce Indian food in the in a commissary, send it in a frozen condition and freshen it up there and serve it to the customer. Didn't work. I mean it was a disaster. The Indian food didn't work. No, the people food both they were they did not catch the imagination of Americans or New Yorker. Indian food was not popular.
Presenter asks
What was it like [when your factory burned down]?
In those days we had about two hundred and fifty people, and they were still in in their protective clothes and Wellington boots because they had no time to change. They all came out and my senior executives and my brothers and my daughter, they all brought them out. So they were all safe. That was a great relief to me. But uh they were crying, they were sobbing. And I said to myself, I feel like crying, but I better hold there.
“My mother was everything in my life. In those days, if somebody had to say that would you sacrifice the best thing in life for the sake of mother, I would have said yes.”
“I have got enough fire in my belly and I got I need a bigger platform, so I'm going to go abroad and take this business there.”
“Every night I bend my on my knees, I am on my knees and thank him for what he has given me. I came with nothing. This society, this country has given me everything health, wealth and honors, and that to twice. So I am Extremely thankful to my Maker.”
“I hate that word ethnic minority. We are in the mainstream. Our boys and girls, our second generations are educated in this country. Gone are those days when in on in sixties and seventies when I used to come to England at the Heathrow Airport, I could see only the Asians sweeping the floor or minding the toilets. Now they are on the on the counter of immigration and they are practically in every industry.”