Tuning in…
Tuning in…
Desert Island Discs
Presented by Sue Lawley
A television executive and member of a famous showbiz dynasty, he was controller of BBC One and chief executive of Channel 4.
Eight records
The keepsakes
The book
Kenneth Grahame
I wanted something funny to remind me of Home... I'd like uh Alan Bennett reading on tape of The Wind in the Willows... But I'd hear Alan's voice and I he's somebody I admire enormously. I think he's one of the greatest living English writers. And he brings so much to that book.
The luxury
World Sports News (delivered in a bottle per week)
I have to have the sports results. ... I have to have the World Sports News somehow.
In conversation
Presenter asks
You've never made a television programme in your life. Can this be true?
I can't claim to have. No, I've sort of executive produced a few things, a big mini series in America, but that's about all. My skills are entrepreneurial really, and I'm sort of an imposario rather than a coalface person.
Presenter asks
Has being a Grade, a Winogradsky, been something very special for you?
Yes, very much. I'm very proud of the family and the achievements of the family. I think that's what motivates me. I think uh with three brothers, my father and Lou and Bernie, as successful as they are and have been, you do feel driven to follow in their footsteps. Uh and anything less, in my terms, would be failure. That's what drives me really. Mediocrity is unacceptable. Absolutely, yes, it would be miserable.
The recording
Timestamps play the recording from that turn
Speaker 4
Hello, I'm Kirsty Young, and this is a podcast from the Desert Island Discs Archive. For rights reasons, we've had to shorten the music.
Speaker 4
The programme was originally broadcast in nineteen ninety two, and the presenter was Sue Lawley.
Presenter
My castaway this week is a television executive. With his bright braces and large cigar, he's the nearest thing we have to the popular image of a T V mogul. That's hardly surprising. He's a member of a famous Shobiz dynasty and grew up in the atmosphere of London's West End. But it was not a usual childhood. His mother left him when he was three, and he was raised by his paternal grandmother.
Presenter
He's been a journalist on The Daily Mirror, a theatrical agent, a Hollywood producer, and the controller of BBC One. He's now the chief executive of Channel Four. He is Michael Grade.
Presenter
But apparently, Michael, you've never made a television programme in your life. Can this be true?
Michael Grade
I can't claim to have. No, I've sort of executive produced a few things, a big mini series in America, but that's about all. My skills are entrepreneurial really, and I'm sort of an imposario rather than a coalface person.
Presenter
Because you went in at uh at quite a high level as head of entertainment at London Weekend about twenty years ago, didn't you?
Michael Grade
Yes, and uh it was a tough start and I had to relearn everything. I thought television was like the theater and it it it was completely the opposite.
Presenter
But have you missed that sort of apprenticeship? I mean, have there been times when you've been exec producing, as you say, programmes and thought, My God, I wish I could get my hands on that and do it how I see it?
Michael Grade
No, because I'm able to maintain always the the point of view of a viewer rather than a as a professional.
Presenter
But if you were able to get your hands on a programme, what kind of programme would you like to have produced?
Michael Grade
Oh, I'd like to have been a sports producer or a music producer.
Presenter
or a light entertainment producer of some kind.
Michael Grade
I was the worst head of light entertainment LWT ever had when I was there, so uh no, I I don't think that was for me.
Presenter
You went in, as I said, at at at quite a a high level. I mean, you're a good example, really, of the old adage, it's it's who you know, because you walked straight into Fleet Street, aged seventeen, didn't you, just because it was decided that young Michael should go into journalism.
Michael Grade
No, it's uh my dad uh I went to see my late father uh in his office and I said, Oh, I've I've left school, dad He said, I suppose you're going to come in the business I said, No, not I don't really want to, I'd rather do something on my own.
Michael Grade
He said, Well, what do you want to do? I said, I have no idea. He said, Well, let me think of something. And he phoned me a few hours later. He said,
Michael Grade
How'd you like to be a scriptwriter? I said, Well, that sounds all right, you know.
Michael Grade
He said, No, I don't think so. He ran back to me and said, He said, Would you like to be a sports writer? Ah I said, Now now you're talking He said, Give me ten minutes. He rang back and sent me off for an interview at the Daily Mirror.
Presenter
He'd wrung up his friend Hugh Cudlip who happened to run the thing.
Michael Grade
He dwelt.
Michael Grade
Yes, uh the Mirror Group were shareholders in ATV and the family were involved in ATV television at that time. Uh and through influence uh I got a ten pound a week job.
Michael Grade
as a dog's body at the day mere sportsman.
Presenter
Ten pounds a week, but you were driven there by a chauffeur in the family roles.
Michael Grade
Well, it's actually a Bentley. My father didn't trust me to get there on time. Uh he said, I know you. He said, You'll oversleep. He said, So I'm sending Arthur and the Bentley. And I was saluted in and saluted out of the mirror.
Presenter
Well, obviously, uh, you know, those sorts of doors were opened for you by by the family. But is it more than that? Has
Presenter
Is being a grade being a Winogradski?
Presenter
Really something very special for you.
Michael Grade
Yes, very much. I'm very proud of the family and the achievements of the family. I think that's what motivates me. I think uh with three brothers, my father and Lou and Bernie, as successful as they are and have been, you do feel driven to follow in their footsteps. Uh and anything less, in my terms, would be failure. That's what drives me really.
Presenter
Mediocrity is unacceptable.
Michael Grade
Absolutely, yes, it would be miserable.
Presenter
I want to talk more about that in a minute, but tell me about your eight records. Are they inspirations or are they reflections of mood or are they simply memories?
Michael Grade
It was very easy to get the list down to the last thirty nine. It was getting it down to eight was difficult. I decided in the end that the only criteria for any of them was what could I not bear never to hear again, basically. And uh some are evocative and some are just there for
Michael Grade
for their sheer pleasure.
Presenter
And the first one is
Michael Grade
Well, this is evocative. This is uh my first glimpse of a great star when I was a kid. Uh I strolled into the Metropolitan Musical and Eightway Road and caught sight probably m towards the end of his career.
Michael Grade
of the first great star that I ever saw. That was Max Miller. Probably the greatest front cloth comic that ever lived, so they say. Never translated to television or film, but I did catch a glimpse of him at the Met and I've never felt such excitement. And it made it set something for me the rest of my life. Just really
Michael Grade
Defining staff quality, he had it.
Speaker 1
Thank you very much, ladies and gentlemen. Thank you very much. So here we go with the first song, a little song entitled, Last Night I Was in the Mood, Tonight I Must Get Some Sleep.
Speaker 1
When the nights get nice and dark, I always go in the park, I only come there for a lark, passing the time away. I hear lovers bill and coo, You'd be surprised if I told you All the naughty things they do while passing the time away.
Presenter
Max Miller from Max at the Met, the Metropolitan Music Hall, in the Edgware Road. But it was the London Palladium, really, that was kind of second home for you as a boy, wasn't it, Michael?
Michael Grade
Yes, when I was not at boarding school, uh the great thing in the holidays was to go to a first night, and there was a first night every week at the London Palladium in those days, and my my dad and Lou, my uncle, were booking most of the bills at the palladium in those days, and it was a new star coming in from America, and an opening night every Monday night. It was a thrill.
Presenter
Did you always sit, you and the family, in the same seats for the show? Were you a kind of royal party?
Michael Grade
Well it was yes, it was rows C, ten, eleven, twelve and thirteen basically with Leslie's seats.
Presenter
And do you still get the same buzz? I mean, I've seen you there uh when television's been putting on Royal Variety performances. Do you still get the same buzz? Does it still feel like home?
Michael Grade
Oh, the Palladium certainly does, yes. It's part of my childhood. It's it's it's almost a shrine, really.
Presenter
But as a small boy, as you say, you were sent off to boarding school in in Bogna Regis, um where you were known as a bit of a wag. Were were you sort of imitating the comics you'd seen on stage?
Michael Grade
Yes, I did some very, very neat impressions. I could do Julan Warris, I seem to remember, Al Jolson, can't remember who else.
Presenter
But why did you need to make boys laugh? Was it the classic thing that that otherwise they'd have duffed you up?
Michael Grade
Uh yes, I wasn't particularly physically strong. I was okay at sport, I was passionate about sport, but uh wasn't in any of the first eleven. I think I was the first fifteen touch judge, the first eleven linesman and the first eleven cricket scorer. That was the only way I could get on the coach and get lemons at half time and you were a little chap. I wasn't particularly little, I was puny, very puny, yes.
Speaker 4
Yeah.
Presenter
Yeah.
Presenter
But th the threat of being duffed up, was that anything to do with being Jewish too?
Michael Grade
That came later but uh I never experienced that at my prep school. But when I got to public school when I was thirteen I went to Stowe.
Michael Grade
the public school was chosen for me and I sort of sailed in on sort of very good uh academic results and was quite shocked when I got there really at the degree of anti Semitism and bullying that went on there.
Presenter
What form did it take?
Michael Grade
There was an element I wouldn't say the whole school was rife, but there was an element who would goad you and insult you and you'd end up in fights, you know.
Presenter
Hmm.
Michael Grade
That was inevitable.
Presenter
Is that why you left when you were seventeen?
Michael Grade
Well, I left Stowe after a year. I I ran with dad and said, Look, this is this is intolerable. I can't take this. I really want to come home and go to day school, which I did, and I was very happy at uh at St Dunstan's College in South London. But I'd sort of I'd lost my appetite for school really, and left school when I was seventeen, didn't want to do any more studying.
Presenter
He decided not to be academic.
Michael Grade
Uh I think it was decided for me.
Presenter
Let's have your second record.
Michael Grade
The second record is probably one of the greatest stars of all time. Again, this kind of recognition and identification and enjoyment you get from seeing true unique stars. This is Maria Callas.
Speaker 4
Oh, my God.
Presenter
Maria Callas singing the Aria Vicidate from Puccini's Tosca with the orchestra of La Scala Milan conducted by Victor de Sabata.
Presenter
Going back to the very beginning, Michael, you were born in the middle of the war, the son of Leslie Grade and the nephew of Lou Grade and Bernard Delphont. You never really knew your mother, Winifred, did you?
Michael Grade
Not at all, no.
Presenter
She left your father when you were, what, three years old?
Michael Grade
I think younger than that, I think I was just over a year, as as far as I know.
Presenter
So you were brought up by your grandmother, who by all accounts was a formidable woman.
Michael Grade
A most formidable woman, yes. Lou, Burney and my father were all scared to death of her, with good reason. She was terrific.
Presenter
Why were you scared of that?
Michael Grade
She'd had a very tough life. She'd her husband, my grandfather, died.
Michael Grade
uh when he was in his thirties. And she was she had four children to bring up, no income, uh in the East End of London and she had to be tough and she could make a chicken last a whole week. But she made good broth. She was terrific, yes. Jewish penicillin.
Presenter
So she w she was lumbered with you and your elder sister. Can you give me a feel for that upbringing? What were its values?
Michael Grade
Very traditional, very old-fashioned. She was Orthodox Jewish, although she.
Michael Grade
wasn't strictly kosher in a sense. She would she would never eat anything that wasn't kosher herself, but she saw that the Gentiles were doing quite well on bacon, so she'd cook us bacon. She thought they knew something that she didn't, but she wouldn't eat it herself. But she used to cook it in kosher margarine, which was to and close all the windows so the neighbors shouldn't shouldn't know.
Speaker 1
Techn
Michael Grade
But she was traditional value old fashioned uh family values, strong faith, which she gave me.
Presenter
And she loved you to pieces.
Michael Grade
Yeah.
Michael Grade
Oh, absolutely.
Presenter
Does she suffocate you with love?
Michael Grade
But she saw
Michael Grade
Absolutely, yes. And she lived to uh a grand old age of we never quite knew the truth, but sort of early nineties she lived till
Presenter
What did what did she call you?
Michael Grade
I think I was fifteen before I knew my name was Michael'cause she used to call me Bubbler. I thought my name was Bubbler, which is a sort of Jewish nickname.
Presenter
But very difficult nevertheless to be brought up by somebody like that, who came not just from a different country, but a different era she'd been born in in the late nineteenth century very hard for a small boy to have that as the dominant influence in his life.
Michael Grade
Yes, I mean, except that she did give me great maternal feelings and she filled that that part of me as far as
Michael Grade
Sort of twentieth century values were concerned, the contemporary values. I got that from school, I got that from work, I got that from friends.
Presenter
But why didn't you go and live with your father, who remarried and was very successful in business, and indeed had more children?
Michael Grade
Well all this happened during the war and my dad was very, very sick in the war. He had typhoid fever in a in a field hospital in Cairo and it seemed sensible when he came back and he had to re-establish himself in business and so on. Uh it seemed sensible I guess at the time that this was this was the best thing because he couldn't really take care of us.
Presenter
And your mother, you never heard from her again?
Michael Grade
Never heard from her, never made contact, and it's one of those curious things that people don't really understand. But I don't feel the need to get involved in something that that
Michael Grade
You know, the choice was made years ago.
Michael Grade
It doesn't it it doesn't form any part of my life.
Presenter
But she's still alive and living in the home counties. It seems strange that you don't just want to go and say hello.
Michael Grade
Maybe I will one day, I don't know. I I
Michael Grade
There's a sense in which I I don't like looking back. I'm a I'm a forward-looking person and uh I think I get that from the rest of the family.
Michael Grade
I don't see the point in stirring all that up. It's
Presenter
Have you ever seen her?
Michael Grade
I think so once. I'm not terribly sure, but I think so once, fleetingly, uh at a football match. I think it was I think you know if you see somebody like that, I guess, and I think I didn't but I didn't come up and say her though.
Presenter
It's just difficult to understand really, I suppose, for people, as you say, why why somebody who is mature and successful wo wouldn't want to go and sort of lay that bit of family history to rest.
Michael Grade
I think it goes back to I I really think it would have been too painful p for my father for me to have inquired into it and I didn't want to hurt him.
Michael Grade
And so I accepted it and and really that stuck with me.
Presenter
So you may never see her.
Michael Grade
Probably not.
Presenter
Next record.
Michael Grade
The opening of Mahler's second symphony. I don't think I could live on a desert island without hearing some Mahler. This is just the most exciting opening piece of music with a huge orchestra. There's nothing quite as exciting as this in a concert hall.
Presenter
Part of Marler's Symphony Number Two, played by the Chicago Symphony Orchestra conducted by Sir George Schulte. Have you still got sort of ten television screens winking at you in your office all the time?
Michael Grade
Yes, I've got uh seven in all, yes.
Presenter
Hold on.
Michael Grade
Six of them are on, yes.
Presenter
What about at home? Have you got lots of televisions?
Michael Grade
T V in every room, yes, so that I can walk around with a Bolo Conflex in the morning without without missing the the action.
Presenter
So television is a passion. It it might of course have been newspapers that were the passion, because there was a chap called Mike Grade who had a sports column on the mirror. What what happened to him?
Michael Grade
Well, he uh he had a terrifically exciting uh life for six years. I was at the Daily Mirror with a daily column of my own, which was a sort of sports gossip column. I was Mike Gray, as you say, at the time, which
Michael Grade
I'm happy to say hasn't stuck.
Michael Grade
And I was paid to watch football. Then my dad was taken ill and uh Bernie took me to lunch and said, It's time you got serious, young man. It's time you came into the business And on those terms it seemed to me that they want they needed me and they wanted me, rather than me just sort of slipping straight from school into the family business and and
Presenter
So then the passion became the theatrical agency business, and you flourished there in the late sixties and early seventies. Who are you booking then? Who who are you handling?
Michael Grade
I was put in to share an office with a wonderful man called Billy Marsh. He and my father were the greatest agents, uh variety agents in this town. He and he discovered Morcom and Wyres, Norman Wisdom, Harry Wirth, uh Bruce Forsyth, etcetera, etcetera. And Billy taught me the business and I worked with Eric and Ernie, with uh Harry Wirth, with all of them.
Presenter
Didn't you actually take Morecambe and Weiss to the BBC? That's to say you nicked them from your Uncle Lou at ATV?
Michael Grade
Well they were working for Lou. Billy was away when the deal came up and and he he let me handle it and I went to see Bill Cotton at the BBC, young Bill Cotton, and we did a deal. Bill couldn't believe it. And I had to go and tell Lou that that that Morcombe and Wyers were leaving ATV and going to the BBC. I thought he was going to disown me, but that was the job.
Presenter
Record number four.
Michael Grade
Record number four is very important part of my life. This is Billy Cotton and his band, my dad's first big star as a as an agent, and he was a big family friend and we all grew up together.
Michael Grade
And this is Billy Cotton's special record of the Red Red Robin, which is the signature tune of Charlton Athletic. It's a team my dad supported, the first match I ever went to with my dad and Bill Cotton. My son is also a supporter, and we're stuck with it.
Speaker 4
When the red, red, rubbing on F-Fuff Bob it along
Speaker 4
Hello.
Speaker 4
Have been on board something when he
Speaker 4
Okay, just go.
Speaker 4
Sounds good.
Speaker 4
Wake up, wake up, you sleepy heads Get up, get up, get out of bed Cheer up, cheer up The sun is red Live, love, love and be happy Who is party new now I'm walking through fields
Presenter
Billy Cotton and his band Charlton Athletic and the Red Red Robin. So there you were in in nineteen seventy three. You were only thirty, and you were managing director of London Management, one of the biggest agencies in town.
Presenter
Then suddenly you gave it all up. You quit, and you went to London weekend television as head of Light Entertainment. Why'd you turn your back on security, power, good salary?
Michael Grade
I was very frustrated as an agent. You were always in the middle being pulled one way and the other. Either your client didn't want to do what you knew was good for them or the people who were buying wouldn't buy what you knew was good for them. And you were forever it was the most frustrating job in the world, and I think I was too thin skinned to do it. I got too emotionally involved with the clients.
Presenter
You didn't like being a seller, you wanted to be a buyer.
Michael Grade
I don't mind selling. I I enjoy selling. Uh I just
Michael Grade
Didn't like the kind of impotent position you're in as an agent, which is always you're always in the middle, being pulled both way.
Presenter
But then eight years later, and you'd risen quite high up to Director of Programmes in in London Weekend, then off you went again, this time you went to the States, to Hollywood, to be a producer. Um just one problem, you hated it. Was that again'cause you were a seller?
Michael Grade
I didn't hate it, it was a very, very valuable experience for me.
Presenter
That's what people always say, but it didn't go too well.
Michael Grade
And I know.
Michael Grade
Well, it it was a very tough it toughened me up a great deal. I earned a lot of money out there in a short space of time. I was pretty successful. What I didn't realize when I got there
Michael Grade
That it wasn't really
Michael Grade
a a a job in broadcasting, it was basically running a sales company, selling and creating product. And the product we were we were specialists in sitcom and that that drove me crazy. When you spend your life reading sitcom scripts, you can go m mad.
Presenter
But as you say, you were selling again. You were sitting in the ante room, waiting to go in to see the important people. Is that what you didn't like?
Michael Grade
Yes, it was back to being an agent in a sense, that you knew what was good for them and they couldn't see it, and that was that was extremely frustrating. But I did it, and I could do it, and I was pretty successful out there in terms of what I sold.
Presenter
Now you're back here to being the important person sitting in a room with people waiting in your ante-room, huh?
Michael Grade
Yes, but I've still got to sell it to the public.
Presenter
Well, then you gave all of that up in Hollywood. You threw it in because the call came from the BBC. It was 1984, and we'll hear what happened then in a minute, but first, some more music.
Michael Grade
This is just a piece of exquisite music, Yehudi Menuin, playing the Elgar violin concerto. Just an exquisite piece of music, quintessentially English and middle aged.
Presenter
Ehudi Menouin playing part of the first movement of Elgar's violin concerto with the London Symphony Orchestra conducted by Sir Edward Elgar.
Presenter
It's always been said that your coming back from the States involved the biggest pay cut in history. It's a very good line, is it true?
Michael Grade
Yeah, absolutely true. Yes, I I was earning uh I don't know three or four hundred thousand dollars a year.
Michael Grade
and came back to run BBC One for the BBC for I think forty thousand a year.
Presenter
Were you so desperate to come back?
Michael Grade
I wanted to get back into broadcasting. I wanted to deal with news. I wanted to deal with documentaries, drama.
Michael Grade
and all the great things of British broadcasting.
Presenter
And running the BBC at BBC One anyway was was great fun, was right up your street.
Michael Grade
I loved every minute of it.
Presenter
Was it the best job you've ever had?
Michael Grade
No, I don't think so. It was extremely fulfilling when it came right. It took a long time and a lot of work. I was in it.
Michael Grade
Seven o'clock in the morning and leaving at midnight most days to get it right and to get get the thing.
Michael Grade
On track again.
Presenter
But you had fun with it. I mean, you you rescheduled the early evening and everybody credits you with EastEnders and Wogan, although to be fair, they were in production when you were in the middle of the day.
Michael Grade
Oh, absolutely. I hadn't seen television for three years, and I was very relieved when I got here to find that that the quality of the programmes was extremely high, but they were just a secret. You know, nobody knew where to put them or how to how to promote them or how to encourage them.
Presenter
He also managed, of course, to move panorama which had never been achieved in the history of the universe.
Michael Grade
No, and the sky didn't fall in, and the programme, I think, doubled at least doubled its ratings. But I I took time to to persuade the producers. The great thing I did, I think, at the BBC was to make myself accessible to the people who were making the programmes. It seemed staggering to me that that none of them had ever had a conversation with a controller before, or many of them hadn't.
Presenter
So television and the BBC felt like home, rather like the palladium had before it, as it were.
Michael Grade
Yes, Iron it was just a giant toy shop. It was wonderful.
Presenter
So why then, four years later, when you were about to become managing director of BBC Television and thereby take over the running of two major channels, more television than you would ever have got your hands on at Channel four, did you dump the one and go for the other?
Michael Grade
I could see that there were two drawbacks to the job in the future. One was that it was going to be about managing resources, just a real management job, nothing to do with the programmes. And also, I think there was just too much politics at the BBC at the time.
Presenter
Uh But the fact was that that John Burt, who'd been your deputy at London Week End, had been made deputy director general. He'd come in March nineteen eighty seven, and by November you were gone. I mean the two.
Presenter
Things are directly linked, aren't they?
Michael Grade
I was as keen as anybody to have John come in. We'd worked well together. He'd worked for me at LWT and I felt he would make a big contribution to the BBC. Unfortunately, and I don't think this was any fault of John's, there was a confusion about responsibilities. It came to a head on a certain issue.
Michael Grade
No secret. I lost the argument uh and realized that the next few years of my life would be spent trying to regain that position and it was just it was just I just didn't want to spend the rest of my the next few years politicking at least.
Presenter
So you felt your your power had been undermined?
Michael Grade
Oh, unquestionably.
Presenter
And did you also feel that um your route to the top, to the very top of the B B C, that is to say, to become Director General, was from then on effectively blocked?
Michael Grade
No, I never I absolutely never thought of it in those terms. The job of Managing Director of the Television Service is a huge job, a more important job in a way than Director General, because if the television service goes wrong, the whole justification for the licence fee falls.
Presenter
So then why did you give it up so easily?
Michael Grade
The only way I can function is to come to work and be happy and work in an environment where I'm appreciated and where I can appreciate other people and create a happy environment. I couldn't see that happening.
Presenter
So you were an unhappy man, a frustrated man at the B B C. You saw your chance, the Channel Four job, the the closing date for application was upon you, so you went for it, and you got it.
Presenter
You escaped.
Presenter
What would you have done if it hadn't come up?
Michael Grade
I would have left.
Michael Grade
the BBC at that time.
Presenter
Even if you had nowhere to go to the middle.
Michael Grade
The BBC would have been in factions then, and I think it would have been very unpleasant for everybody.
Michael Grade
I don't think I could have functioned under those circumstances.
Presenter
Next piece of music.
Michael Grade
Don Giovanni, my favorite opera, the first opera I ever saw, one that lingers with me. I just couldn't bear to be on the island without it. The best Don Giovanni I've ever seen. I've seen him I've watched him over the years reinterpret the role. Thomas Allen.
Speaker 4
Faimon boy comes Feriche fair sau bour la mi ankour ma pour
Presenter
Thomas Allen and Elizabeth Gale singing the duet L'Aci darem la Mano from Mozart's Don Giovanni with the London Philharmonic Orchestra conducted by Bernard Heitink.
Presenter
The fear was, Michael Greid, among Channel Four's disciples, that you would take it down market, that you would popularize it, because that's what you're good at, as we've said. That isn't what's happened. Does that mean you're now a devotee of minority innovative programming?
Michael Grade
I've always been characterized as a Vulgarian, but over the years I've been associated with a whole range of women.
Presenter
Yes, but you're also um a a business man and a man who's got show business in his roots, as we've been discussing. Surely it goes against the grain.
Michael Grade
Uh
Presenter
to have to schedule uh a channel that is actually for minorities, which is sort of upmarket cultural minority programming, which isn't after big viewing figures.
Michael Grade
Well, I've had the greatest pleasure in my life recently, in my working life, has been to watch the figures at Channel Four for news and current affairs and particularly for documentaries go up and up and up as a result of a successful popular schedule.
Presenter
Yes, but you could practically double the number of viewers at Channel Four if you wanted to, if you could commission and schedule the programmes that you know and you like and you want.
Michael Grade
That's too easy. It's like a comic going out saying I can get laughs with dirty jokes. The trick is to get laughs with m with clean material. Anybody can go out and get laughs with filth. The great challenge of Channel Four is to push the ratings up without changing the mix of programmes, and that that's that is precisely what is happening at
Presenter
But nevertheless, the people who feel that their channel isn't safe in your hands have even set up a a sort of watchdog committee to make sure that you remain faithful to the remit of minority multicultural programming. Do you do you resent that distrust that even after nearly four years goes on?
Michael Grade
Well, it depends who's doing the distrusting. If they're people I respect, I would be very stung by it. But if they're people sitting on the sidelines who really haven't achieved very much in this industry, it's discountable.
Presenter
Record number seven.
Michael Grade
This is Beethoven, the funeral movement from the Euroeka Symphony. Very evocative for me of my Jewish heritage and Jewish roots. It was played in the memorial service in the Munich Olympic Games in 1972 after the dreadful slaughter of the Israeli athletes. And there was a memorial service on the Sunday in the stadium, and the Berlin Philharmonic played this. It was very moving, particularly evocative because it happened in Germany, which brought back all the memories, of course, of the Holocaust, which is a thing that is important to Jews everywhere.
Presenter
Part of the second movement of Beethoven's third symphony, The Eroica, played by the Berlin Philharmonic, conducted by Herbert von Carrion.
Presenter
Your private life, Michael, has made many a tabloid column inch. Two failed marriages, affairs that have come and gone. Is is that the price you pay for being a workaholic, or simply for being Michael Grade?
Michael Grade
It's the price you pay for being willing to talk to the press and for using your own personality to promote your work.
Presenter
But on the personal level, whether it's in the press or not, the point is that that there have been quite a few women in your life and you don't seem to have made a great success of of of that side of your life. I mean, the armchair psychologist would have it, as I'm sure you know, that it's because your mother left you and you don't trust women.
Michael Grade
Well, whatever the reason is, I have no idea.
Michael Grade
I think I married too young the first time.
Michael Grade
And the second time uh uh Sarah and I were basically working miles and miles apart. She was spending a lot of time in Los Angeles.
Michael Grade
And I was in London working for the BBC and we hardly saw each other and, you know, marriages crumble under that kind of pressure and it was very sad.
Presenter
And will there be a third time?
Michael Grade
Who knows? I hope so.
Michael Grade
Very happy at the moment.
Presenter
And are you any good without a woman? I mean, how will you cope on the desert island?
Michael Grade
I think I'll manage okay. I'm quite happy in my own company.
Presenter
And what will you miss most?
Michael Grade
I miss my children, Alison and Jonathan.
Michael Grade
The
Michael Grade
Everlasting loves are my life.
Michael Grade
I h like to think they'll miss me.
Presenter
So you'll sit there on the island and you'll um you'll dream of your children and dream of other things too, I'm sure. I wonder if you'll
Presenter
Dream of becoming Director General of the B B C
Michael Grade
No, thank you very much. No, I don't think so.
Presenter
Categorically no.
Michael Grade
No, I I categorically no, living on the desert island will even on my own seems to me a much more tranquil existence than
Michael Grade
Coming into the BBC.
Presenter
But people say it's the best job in broadcasting and broadcasting is your passion.
Michael Grade
I've got the best job in broadcasting and I won't give it up lightly.
Presenter
Is there another job that you covet?
Michael Grade
Chairman of the BBC. No, I don't know.
Michael Grade
I don't know.
Presenter
So if the offer came of the Director Generalship of the BBC, would you say no?
Michael Grade
Uh it would depend.
Michael Grade
On a great number of conditions and circumstances. It would depend what the constitution of the BBC was, it would depend on so many things.
Presenter
So you might just sit on your island and dream about it.
Michael Grade
I wouldn't dream about it, no, I'd I'd give thanks every day that I got my health.
Presenter
Last record.
Michael Grade
Jesse Norman, one of the great stars of the moment and perhaps of all time, one of the great voices.
Michael Grade
uh singing one of
Michael Grade
Richard Strauss's four last songs, just sublime, unthinkable to spend one's life and not hear this again.
Speaker 4
Don't be a child.
Speaker 4
Prison slowly sing.
Speaker 4
Oh my gosh.
Speaker 4
Big a shit.
Speaker 4
We are.
Presenter
Jessie Norman, singing one of Richard Strauss's four last songs, Beim Schlaffengen, with the Gewanthaus Orchestra Leipzig, conducted by Kurt Mazur. So, Michael, if you could only take one of those records.
Michael Grade
Jesse Norman
Michael Grade
Every time you hear it, you hear something different, you feel something different. It's an extraordinary piece of music.
Presenter
And your book as well as the Bible and Shakespeare?
Michael Grade
Well, I figured with the Bible and Shakespeare I got enough to stretch my intellect uh from here to eternity. But I I wanted something funny to remind me of Home and if I could cheat slightly.
Michael Grade
I'd like uh Alan Bennett reading on tape of The Wind in the Willows.
Presenter
Perhaps you should have had him as one of the eight. I just cheating slightly.
Michael Grade
Cheating slightly, but uh
Presenter
You can't read it yourself.
Michael Grade
But I'd hear Alan's voice and I he's somebody I admire enormously. I think he's one of the greatest living English writers. And he brings so much to that book. Wi without his voice reading it, it's not the same.
Presenter
Uh Your luxury
Michael Grade
Okay.
Michael Grade
I have to have the sports results.
Michael Grade
How you get them to me I'm not sure. Anyhow, I don't mind. I have to have the World Sports News somehow.
Presenter
But there isn't a way of getting them to you.
Michael Grade
Well, I've I've got to have them. I'm sorry, I'm not going unless I get them.
Presenter
You can have them in a bottle washed up five years on.
Presenter
Is that right?
Michael Grade
No, no. I have to know whether Charlton have won or not. I have to know how England have done in the World Cup, the cricket scores, the base.
Presenter
Well you can't have a telephone and you can't have a satellite. You'll have to make do with a bottle.
Michael Grade
Can't I have a newspaper delivered? Just the back page.
Presenter
Just the back.
Presenter
Alright, a bottle one week on.
Michael Grade
Fine, I our settled.
Presenter
Michael Grade, thank you very much indeed for letting us hear your desert island discs.
Michael Grade
Thank you.
Speaker 4
You've been listening to a podcast from the Desert Islandists Archive. For more podcasts, please visit bbc.co.uk/radio four.
Presenter asks
Was the threat of being duffed up anything to do with being Jewish too?
That came later but uh I never experienced that at my prep school. But when I got to public school when I was thirteen I went to Stowe. the public school was chosen for me and I sort of sailed in on sort of very good uh academic results and was quite shocked when I got there really at the degree of anti Semitism and bullying that went on there.
Presenter asks
Why did you turn your back on security, power, good salary to go to London Weekend Television?
I was very frustrated as an agent. You were always in the middle being pulled one way and the other. Either your client didn't want to do what you knew was good for them or the people who were buying wouldn't buy what you knew was good for them. And you were forever it was the most frustrating job in the world, and I think I was too thin skinned to do it. I got too emotionally involved with the clients.
Presenter asks
Why did you leave the BBC when you were about to become managing director of BBC Television?
I could see that there were two drawbacks to the job in the future. One was that it was going to be about managing resources, just a real management job, nothing to do with the programmes. And also, I think there was just too much politics at the BBC at the time.
Presenter asks
Is the price you pay for being a workaholic or simply for being Michael Grade that your private life has been in the tabloids?
It's the price you pay for being willing to talk to the press and for using your own personality to promote your work.
“Yes, very much. I'm very proud of the family and the achievements of the family. I think that's what motivates me. I think uh with three brothers, my father and Lou and Bernie, as successful as they are and have been, you do feel driven to follow in their footsteps. Uh and anything less, in my terms, would be failure. That's what drives me really.”
“That came later but uh I never experienced that at my prep school. But when I got to public school when I was thirteen I went to Stowe. the public school was chosen for me and I sort of sailed in on sort of very good uh academic results and was quite shocked when I got there really at the degree of anti Semitism and bullying that went on there.”
“Maybe I will one day, I don't know. I I There's a sense in which I I don't like looking back. I'm a I'm a forward-looking person and uh I think I get that from the rest of the family. I don't see the point in stirring all that up.”
“I was very frustrated as an agent. You were always in the middle being pulled one way and the other. Either your client didn't want to do what you knew was good for them or the people who were buying wouldn't buy what you knew was good for them. And you were forever it was the most frustrating job in the world, and I think I was too thin skinned to do it. I got too emotionally involved with the clients.”
“I could see that there were two drawbacks to the job in the future. One was that it was going to be about managing resources, just a real management job, nothing to do with the programmes. And also, I think there was just too much politics at the BBC at the time.”
“It's the price you pay for being willing to talk to the press and for using your own personality to promote your work.”