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Desert Island Discs
Presented by Sue Lawley
Marketing man who turned Wimbledon into a multi-million pound business and made millionaires of Palmer, Nicklaus and Player.
Eight records
Andrew Lloyd Webber and Tim Rice
It's uh Don't Cry for Me Argentina, which uh has always been a sort of an exotic and uh sort of a melody and a haunting tune that I've always liked and it sort of reminds me of the distant places around the world that I've been fortunate enough to travel to and have been fortunate enough to have associations with over the years.
The second record is And I Love Her by the Beatles and written by Paul McCartney. And of course I've I've always been very, very as I'm sure millions of others have, but I've been very attached to the Beatles, I think largely because their career really started about when mine started in the in the sixties. And I've sort of related to their lyrics and to everything they did. And this particular song is I think one of their best.
Oh, the third is by a group that I've always felt very attached to once again because they came along right at the sort of the height of my career in the mid seventies, I think, or early seventies, the Eagles. And uh this particular one is the best of my love.
The next song has a lot of meaning to me because the BBC did a television program a number of years ago. On it, Tony Jacklin, who was one of our clients in the early 70s, sang a song called Both Sides Now. And of course, Both Sides Now is a record that talks about life and um I've often thought about it uh in terms of my own life quite a bit, so it's got a double-edged meaning to me, Tony Jacqueline and uh both sides now.
Drive All NightFavourite
The next one is a a song that um actually reminds me a lot of Betsy because um she's been a great Bruce Springsteen fan all of her life and one of the songs that we both liked uh by Bruce Springsteen was Drive All Night.
Uh the next record is um uh Stevie Nick's record, uh Leather and Lace.
Paul McCartney and Denny Laine
The next song is something that I've spent a lot of the most enjoyable days of my life on the west coast of Scotland. playing golf at Turnberry and Prestwick and Troon and some of the great golf courses there. And right off the west coast is a place called the Mull of Kintyre. And of course, since I've already said I'm a Beatles fan and I'm a Cartney nut, I get a double edged result again with Wings and Mull of Kintyre.
The last record is a very meaningful one to me. It's a song about Marilyn Monroe. And it's called Candle in the Wind by Elton John. And it basically talks about life being like a candle in the wind or her life being that way. And of course, that's the sort of feeling that I have about many of the sports personalities and other personalities that I've known. Their careers are short or shortened by injury or lack of ability or age or what have you. And you think about all of their lives as being candles in the wind.
The keepsakes
The book
Victor Hugo
Well, I want to have uh Les Miserable. And I want a French dictionary to go with it because I'd I'd like to improve my French as I uh go through the fourteen or so so volumes uh of Les Miserable, which I read parts of when I was in school majoring in French, and I'd just like to complete them.
In conversation
Presenter asks
How did you come to take up golf?
Well, when I was six years old, uh I was hit by a car in Chicago, Illinois, where I lived, and uh had a uh uh fractured skull. And at that time, all young boys in America wanted to play American football and uh I was certainly one of them. And the doctors told me that because of the fractured skull I uh really shouldn't do that. Um and uh my father, recognizing that I with someone that liked to compete and liked sports, uh suggested that I uh start playing golf and taught me golf uh at a very young age at a time when not that many people were playing it in the United States. And uh He felt it was a sport that I could play throughout my life, and one that I could play obviously with no danger to a fractured skull. So I started golf at that point.
Presenter asks
So the young Mark McCormack, aged thirty-ish, looked at a golfer called Arnold Palmer and thought, um, I could do something with this man and his talent. And you made him an offer. What was it?
The recording
Timestamps play the recording from that turn
Speaker 3
Hello, I'm Kirsty Young, and this is a podcast from the Desert Island Discs archive. For rights reasons, we've had to shorten the music.
Speaker 3
The programme was originally broadcast in nineteen eighty nine.
Speaker 3
And the presenter was Sue Lawley.
Presenter
My castaway this Wimbledon Week is a marketing man, but that simple title belies the extent of his influence and the breadth of his interests. Having made millionaires out of the golfers Arnold Palmer, Jack Nicklaus and Gary Player, his attention turned to tennis. He it was who transformed the Wimbledon Tournament from a polite English pastime into a multi-million pound business. Since then he's moved on even further. These days he has interests in many other sports, and in film, television and opera too all of which means he runs the professional lives of people as diverse as Jackie Stewart and Jerry Hall, Michael Parkinson and Kirita Carnowaher. He is Mark McCormack.
Presenter
But it is, they say, Mark, the uh marketing of Wimbledon which you regard as your single greatest achievement, is that right?
Mark McCormack
Well, I think in many ways it is. I think I'm awfully proud of the job we did with Arnold Palmer and are still doing for him and for many of the other athletes that.
Mark McCormack
we have represented and continue to represent for several decades. But I think that some of the accomplishments at Wimbledon have been very challenging and extremely gratifying for me over the last twenty years.
Presenter
But you you transformed its profits from a mere forty thousand pounds a year, I understand, to seven and a half million. Now how much was that brilliance on your part, or how much was it totally unexploited potential?
Mark McCormack
Well, I think you say I transformed the prophets. I certainly would like to feel I was a part of that, but there were an awful lot of
Mark McCormack
of factors involved in that transformation.
Presenter
Well, I want to find out in a moment how you make millions, or indeed make millionaires. But first of all, let's hear how you might like the idea of being plucked out of all of this hurly burly business world in which you live and plonked onto a desert island.
Mark McCormack
Well, I've always been someone who can um doesn't have any trouble being alone. Uh now, I've never tried it for a an indefinite period, but uh to uh
Mark McCormack
be able to be dropped somewhere and just uh uh reflect and uh and be alone. And it wouldn't be something that would scare me very much at all initially.
Presenter
I think we'd all miss people, I mean family and friends, of course, but is there any anything that you would really miss other than them?
Mark McCormack
I certainly would miss, I'm sure, the excitement of the life that I lead before too much time went by.
Mark McCormack
But uh I would look forward to the tranquillity of it.
Mark McCormack
And to just being able to sit and think and reflect and have no telephones and no meetings and no airplanes to fly on.
Presenter
Let's pause there and uh hear the first record that you're going to take with you. What is it?
Mark McCormack
It's uh Don't Cry for Me Argentina, which uh has always been a sort of an exotic and uh
Mark McCormack
sort of a melody and a haunting tune that I've always liked and it sort of reminds me of the distant places around the world that I've been fortunate enough to travel to and have been fortunate enough to have associations with over the years.
Speaker 4
Don't cry for me, Argentina.
Speaker 4
The truth is.
Speaker 4
I never left you.
Speaker 4
All through my wild days, my mad existence, I kept my promise, don't keep your distance.
Presenter
Julie Covington singing Don't Cry for Me, Argentina, from Evita.
Presenter
Golf was of course, Mark McCormick, the beginning of it all, your passport to success, if you like. How did you come to take it up?
Mark McCormack
Well, when I was six years old, uh I was hit by a car in Chicago, Illinois, where I lived, and uh had a uh uh fractured skull. And at that time, all young
Mark McCormack
boys in America wanted to play American football and uh
Mark McCormack
I was certainly one of them. And the doctors told me that because of the fractured skull I uh really shouldn't do that. Um and uh my father, recognizing that I
Mark McCormack
with someone that liked to compete and liked sports, uh suggested that I uh start playing golf and taught me golf uh at a very young age at a time when not that many people were playing it in the United States. And uh
Mark McCormack
He felt it was a sport that I could play throughout my life, and one that I could play obviously with no danger to a fractured skull. So I started golf at that point.
Mark McCormack
And um I suppose it was being hit by the car that uh led me indirectly into everything I've ever done in golf.
Presenter
This was in Chicago, as you said, where you were born, just in the early days of the Depression, when
Mark McCormack
What is your f
Presenter
What did your father do for a living?
Mark McCormack
He published agricultural magazines, farm magazines in the Midwest.
Presenter
So were you quite well to do as a family?
Mark McCormack
We were certainly comfortable as a family and well to do. I'm not ever quite sure what that means, but I you know, we certainly didn't want for anything.
Presenter
And were you any good at school?
Mark McCormack
I did pretty well at school. I I was uh accused of never working very hard and doing well without working hard, which meant that everyone thought that if I worked harder I'd do a lot better. But I enjoyed it and I enjoyed all the extracurricular things as well.
Presenter
And that this the first school you went to was called Harvard, I guess.
Mark McCormack
I went to Harvard School for Boys in Chicago.
Presenter
Not the heart.
Mark McCormack
not the Harvard, and uh later on went to Princeton. Uh
Mark McCormack
and also to William and Mary, the College of William and Mary, from which I graduated and ultimately went to law school at Yale University. So I have the rare triple of having gone to Harvard, Princeton and Yale.
Presenter
But not quite. But, um, golf all of the time, even though you were studying law, was your overriding passion, was it?
Mark McCormack
Well, I loved golf and I I was uh pretty good at it at a young age. I mean, pretty good by uh normal standards, not by the standards of the people we're representing today or for the last uh twenty years or so. But I won the uh uh prep school championship in Chicago, the w school what you call, I guess, the schoolboys' championship uh here in Great Britain. And uh
Mark McCormack
played in uh college at university and then uh played in the U. S. Open Championship and the British amateur and the US amateur and things of that kind. But I quickly figured out I wasn't good enough to
Mark McCormack
Win these events. I was good enough to get into them, and I was striving to figure out some way to.
Mark McCormack
Keep my fingers in the pie of golf, so to speak, and at the same time use the legal training and college background that I had.
Presenter
And then you had a very good idea, which we shall hear about, after your second record.
Mark McCormack
The second record is And I Love Her by the Beatles and written by Paul McCartney. And of course I've I've always been very, very as I'm sure millions of others have, but I've been very attached to the Beatles, I think largely because their career
Mark McCormack
really started about when mine started in the in the sixties. And I've sort of related to their lyrics and to everything they did. And this particular song is I think one of their best.
Speaker 4
I give her all my love
Speaker 4
That's all I do
Speaker 4
And if you saw my love
Speaker 4
You'd love her too, I love her.
Speaker 4
She gives me everything
Speaker 4
And generally
Presenter
The Beatles and I Love Her.
Presenter
So the young Mark McCormack, aged thirty-ish, looked at a golfer called Arnold Palmer and thought, um, I could do something with this man and his talent. And you made him an offer. What was it?
Mark McCormack
Well, in those days, as strange as it may seem today, nobody was representing professional athletes and um I felt that I knew golf and I was a lawyer and uh
Mark McCormack
and I knew that he had a very vast raw talent.
Mark McCormack
And I said to Arnold that I thought that I'd could get him some golf exhibitions and maybe help him with some contracts and look at the contracts he already had and improve them. And he said, you know, he said, I really can't stand dealing with contracts and taxes and finance and insurance and all those things. And if you could take that off my mind so I could just concentrate on playing golf, it'd be terrific.
Mark McCormack
shook hands on a on an arrangement that has um
Mark McCormack
lasted for almost thirty years now and uh
Mark McCormack
And the only agreement he and I have ever had has been a handshake.
Presenter
And what was your cut in all that? What did you get out of it?
Mark McCormack
Basically, it was a percentage of his gross income, varying depending upon the type of income it was. In exchange for that, I would.
Mark McCormack
run his business operations and manage his uh business affairs, which uh
Mark McCormack
Today are literally into the hundreds of millions of dollars in designing of golf courses. He has sixty-five golf courses under construction at the present time in various parts of the world.
Mark McCormack
millions and millions and millions of dollars worth of uh sales of his Arnold Palmer branded merchandise and clothing and all kinds of commercials. He has automobile dealerships and aviation companies and owns country clubs and real estate and and and what have you. And
Mark McCormack
Walking down the streets of Tokyo, Arnold Palmer is as well recognized as he is walking down the streets of New York City.
Presenter
He's got a chain of tea shops in Japan, hasn't he?
Mark McCormack
He has uh restaurants in Japan, right? And he used to have a chain of dry cleaning centers in America.
Presenter
Yeah.
Presenter
And would it be fair to say, though, that in those early days your cut was something like twenty five per cent?
Mark McCormack
I suppose that would be a uh a a rough uh a rough guess, yes.
Presenter
And then soon after you launched him in that kind of way, as it were, with this personal appearances and sponsorships and exhibition matches, a a a chap called Niklaus and a chap called Player came along knocking at your door.
Mark McCormack
Well, right. What happened was that the
Mark McCormack
I had my first three clients were Arnold Palmer, Gary Player and Jack Nicholas, and in the next five to ten years they won every golf tournament that mattered.
Mark McCormack
And at the same time golf exploded and television hit and everything was
Mark McCormack
Was everything all happened at once and it was
Presenter
That's cool being lucky as well.
Mark McCormack
It's called the best business advice you can give anyone is to get good luck.
Presenter
Let's have your third piece of music.
Mark McCormack
Oh, the third is by a group that I've always felt very attached to once again because they came along right at the sort of the height of my career in the mid seventies, I think, or early seventies, the Eagles.
Mark McCormack
And uh this particular one is the best of my love.
Speaker 4
Wasting our time.
Speaker 4
Cheap talk and wine.
Speaker 4
Left us so little to give
Speaker 4
That same old crowd was like a cold dark cloud.
Speaker 4
That we could never rise above
Speaker 4
Here in my heart.
Speaker 4
I give you the best of my love.
Presenter
Best of My Love by The Eagles. They're all quite sloppy or record smart.
Mark McCormack
They're all sort of sentimental, I think, and I I think I'm a pretty sentimental person actually.
Presenter
But surely you have to be a tough person, too, to do the sort of business you do.
Mark McCormack
Well, I think you have to do both probably, but I think it's nice to have not be always tough.
Presenter
Jack Nicholas's motto was always said to be to win and to win and um it's yours too, isn't it?
Mark McCormack
Well, I think that's a pretty good motto. And uh Gary Player's motto was The harder I practice, the luckier I get. I think that's not bad either.
Presenter
But when you don't win, is it good enough to have tried your best?
Mark McCormack
Well, sure it is. Uh but that doesn't make losing any more uh satisfying.
Presenter
Do you admire, then, the killer instinct?
Mark McCormack
Oh, I think the killer instinct is uh uh in anything is terribly uh uh admirable.
Mark McCormack
I think the champion uh in sports
Mark McCormack
keeps his killer instinct.
Mark McCormack
throughout his career, whereas many of the near misses in sport start out with a killer instinct and then get a little complacent about their life and think, Oh, well, I don't have to be number one anymore and they get a little bit content with being number two or number ten and making s making it sound like that's pretty good.
Presenter
Do you have the killer instinct?
Mark McCormack
Well, I think so. I think in business I certainly do. And I I get accused of having it sometime in sports where I don't have the talent to live up to the killer instinct that I have. I have great killer instinct and not enough talent.
Presenter
But does that make you a less than nice person?
Mark McCormack
I think if you compete fairly and compete hard and work hard and strive for excellence, I don't think people can accuse that of being unnice characteristic.
Presenter
But can you put it away at the end of a business day and go home to your wife and actually turn into mister Nice Guy?
Mark McCormack
Yeah.
Mark McCormack
One of the strengths that I think I do have is the ability to compartmentalize things and to be get in a huge argument with someone and turn off the minute somebody else walks into the room and be over the argument two minutes after I've had it. And I think that's very good because it gives me a lot more peace of mind, a lot more tranquillity inside.
Mark McCormack
And I think it's also enables me to be a lot more civil to people like my wife and others who I certainly want to be awfully nice to if I can.
Presenter
Well, you you branched out from the golf we were talking about into tennis, as we've said. Um who were your clients in those early days? Billie Jean King, wasn't it? Was she one of those? Well, we.
Mark McCormack
Well, we we started out with um people like Margaret Court and Billie Jean King and Rod Laver and Ken Rosewall and um Virginia Wade and Yvonne Gulagong and a lot of household names of that kind and have moved up um through the years to where today we're representing a lot of the top young players in in the game as well as some of the superstars of today.
Presenter
It's easier these days, I think, to mention the people you don't represent, who are I think Steffi Graf, Boris Becker, Sabatini.
Mark McCormack
Sabattini.
Presenter
Those are the three. Would you like to get hold of them?
Mark McCormack
Well, sure. I think you you know, you can't have everything. I figured that out a while ago and uh
Presenter
But would you attempt to poach them? They belong to somebody.
Mark McCormack
Well, poach is a funny word. I think that if any of them were unhappy with those people representing them and their contracts expired, we'd be certainly interested in talking with them. But we do, as you say, represent Chris Evert, Martina Navratilova, and Yvonne Lindel and V. Lander and a whole host of the top players.
Presenter
Some more music, I think.
Mark McCormack
The next song has a lot of meaning to me because the BBC did a television program a number of years ago.
Mark McCormack
On it, Tony Jacklin, who was one of our clients in the early 70s, sang a song called Both Sides Now. And of course, Both Sides Now is a
Mark McCormack
a record that talks about life and um I've often thought about it uh in terms of my own life quite a bit, so it's got a double-edged meaning to me, Tony Jacqueline and uh both sides now.
Speaker 4
So many times I would have done, but clouds got in my way.
Speaker 4
I've looked at clouds from both sides now from a painter.
Speaker 4
And still the song
Mark McCormack
Does it
Speaker 4
It's cloud illusions I recall, I really don't know clouds.
Speaker 4
Uh
Presenter
Tony Jacklin singing both sides now. Let's talk then, Mark McCormick, about the commercialization of Wimbledon. Sixteen years ago you approached the organisers, the All England Club, and suggested what that you could run their affairs better than they could.
Mark McCormack
Well, actually, I first that is definitely not what happened. In nineteen sixty eight, I I'd been out at Wimbledon, and at the time Buzzer Haddingham, who's now the chairman of Wimbledon, was the chairman of Schlazingers. And I was telling Buzzer, gee, I said, what a wonderful event this was and the ambiance.
Mark McCormack
And look and feel of Wimbledon was so exciting to me, and I started asking him a lot of questions about it. And he said, Why don't you go out and meet the then-chairman, Herman David, and talk about some of the ideas you have? And I went out and I.
Mark McCormack
We talked about two things. I I said, you know, it it's a shame that you don't have a film of this event, which over the years you could have on film everything that happened at the tournament and and there was no such thing happening in 1968. And the committee said to me, Well, who would ever pay for such a film? We'd love to have one and I said, Well, I'd be happy to produce it and pay for it and then recoup out of the first proceeds our investment in the production and then
Mark McCormack
And I'll share the proceeds over that and they said, well, by all means, do that.
Mark McCormack
Then I asked him about international television.
Mark McCormack
And they said at the time, they said, Well, you know, we have a couple of contracts. We have a contract with BBC Enterprises, which.
Mark McCormack
It pays us, I don't know, $25,000 or something for f all foreign rights, and we get $50,000 from the United States.
Mark McCormack
And so we wouldn't want to commission pay commissions on the first $75,000, but if you can do better than that, we'd be happy to have you represent us. So we then started representing the television rights to Wimbledon, which of course today are worth millions and millions and millions of dollars on an annual basis. Then, about 15 years, pardon me, about 15 years ago in 1974.
Mark McCormack
I suggested to the club that possibly
Mark McCormack
they might look at the customer entertainment element of Wimbledon by setting up entertainment tents or marquees because as beautiful as Wimbledon was, it'd be nice to be able to go somewhere which wasn't crowded and everything.
Mark McCormack
In between matches or on a hot day, and have a drink, or maybe have something to eat. And they again said, Well, that sounds like a great idea, but who would pay for erecting the tents and what have you? And so.
Mark McCormack
we made an offer to the club to set up the tents and take the full financial burden and risk of them, and they let us do that. And we then went to them in the late seventies about the merchandising of the Wimbledon name, which is perhaps the
Mark McCormack
One of the greatest accomplishments I think and feel that I feel the proudest of.
Presenter
Wimbledon is much more, as you quite openly say, about money than it ever was. You've redefined it in that sense. What do you say to those who would accuse you of making money more important now than the tournament, than the game?
Mark McCormack
I don't really think so. I don't think I've done that. I think that any player at Wimbledon, you could ask anyone that's still in this championship now.
Mark McCormack
what the prize money is if they lose a quarterfinal match or win it.
Mark McCormack
None of them will even know the answer to that question. They'll know they win more. But all they're really trying to do is win the championship.
Mark McCormack
Wimbledon is the most prestigious tennis event in the world by miles. It's to the credit of the people that have been running the All England Club and the Wimbledon Tennis Championships that they've been able to do this, and they jealously guard their position at the pinnacle of the game.
Presenter
And if, after that, anyone had any doubt about your commitment to tennis, they should be reminded that you are, of course, married to a tennis professional, aren't you?
Mark McCormack
Well, right. I I w I'm fortunate enough to have married uh Betsy Nagelson about three and a half years ago, and uh this is her uh sixteenth consecutive Wimbledon Singles Championship.
Presenter
And has that marriage, your second marriage it is, has that experience mellowed you at all? Would you say it's meant?
Mark McCormack
Well, you'd have to ask people that know me.
Presenter
Well, thy haven, they say it has.
Mark McCormack
Well, I would like to think that it has. I think it's certainly the luckiest thing that ever happened to me in my life. I think she's a very, very.
Mark McCormack
special woman and someone I love very much.
Presenter
Let's have another record.
Mark McCormack
The next one is a a song that um actually reminds me a lot of Betsy because um she's been a great Bruce Springsteen fan all of her life and one of the songs that we both liked uh by Bruce Springsteen was Drive All Night.
Speaker 4
Lying in the heat of the night
Speaker 4
Like prisoners all our night
Speaker 4
I'm gonna get shivers down my spine, girl, and all I wanna do is hold you tight.
Presenter
Bruce Springsteen, Drive All Night. Now let's hear more about the um personal side of Mark McCormick. How do you keep at bay the stress and the tension?
Mark McCormack
I get up very, very early.
Mark McCormack
But I try not to take a nap if I can in the afternoon. I mean, I get up about four thirty and start working usually around five o'clock.
Presenter
What do you do at five o'clock in the morning?
Mark McCormack
Well, my secretary comes over, the one that well, I have a secretary that takes dictation and I do my dictation usually from about five until seven.
Mark McCormack
And then start my other secretary comes over around seven o'clock and and um
Mark McCormack
whether I'm here or uh in the United States. And uh
Mark McCormack
I try then to take a nap. I try to get some sleep. I sleep very easily on airplanes. I sleep well. I could.
Mark McCormack
Sleep anywhere, really. I once uh
Mark McCormack
I was at L um Monza, the racetrack, and I was right next to the track and sleeping in the caravan, and nobody could believe it.
Mark McCormack
But um that's I think very fortunate for me.
Presenter
And you're a keep fit fanatic?
Mark McCormack
I try to do that. I I d I'm not a fanatic. Uh I try to p uh run or play tennis, you know, maybe twelve to fifteen days a month or something like that. I try to do sit-ups or side bends or push-ups or some kind of exercise most every day.
Presenter
You're also, I understand, a a list maker and a numbers junkie. You constantly work out the statistics of your life, is that right?
Mark McCormack
Yeah, my mother years ago told me that I wasn't getting enough sleep and I s uh started about twenty some odd years ago.
Mark McCormack
Keeping a record of my sleep, just so that I could say to her, Well, I slept 42 hours more this year than I have last year at this time, or something like that.
Mark McCormack
I've done the same thing with exercises because I wanted to make sure I was exercising at the same amount or or a little bit more each year and I keep a record of a lot of things of that kind.
Presenter
Put on a card in your pocket.
Mark McCormack
I have little cards in my pocket on a little calendar and I have all kinds of little details there.
Presenter
Can I test you how much sleep have you had in the past week?
Mark McCormack
I'll give you a better statistic. I would say that through May of this year,
Mark McCormack
I've slept sixty hours more than through May of last year, which is rather uh amazing, uh I think. And uh in the last week though I slept only forty five hours, so I'm not doing too well uh during uh during June.
Presenter
And do you have this one on your card? How much money have you earned so far to day?
Mark McCormack
Oh, I don't have anything like that on my card. I couldn't even tell you how much money I earned uh in a in a particular year, really. I mean, I uh uh other people kind of keep track of that for me and I I just uh
Mark McCormack
At this point, I'm really just enjoying what I'm doing so much that that's uh
Presenter
You stopped counting.
Mark McCormack
Well, it it it becomes secondary after a point. I mean, I think when when you have nothing
Mark McCormack
Money is very important to you, and when you have enough to live a comfortable life,
Mark McCormack
uh th then it becomes less and less important.
Presenter
Here's an easy one. What's your next record?
Mark McCormack
Uh the next record is um uh Stevie Nick's record, uh Leather and Lace.
Speaker 4
Heaven's Forever.
Speaker 4
Face to face.
Speaker 4
My city old mountain stay with me stay
Speaker 4
I need you to love me. I need you today.
Speaker 4
To me older, take from me my lady.
Presenter
Leather and Lace sung by Stevie Nix
Presenter
Mark McCormick, the criticism that is most often levelled against you is that you have potentially a conflict of interests, that you can often manage a tour for tennis players or cricketers, and at the same time own the event that they're going to play in, and represent many of the players who are turning up in it, so you're getting a slice of the action at every turn.
Mark McCormack
If you take an event like the Santori World Match Play Championship at Wentworth, for example, which
Mark McCormack
Is an event that we created out of thin air, meaning there was no World Match Play Championship in golf.
Mark McCormack
I felt there ought to be one. We put up the money to create this event. It's now become a part of the London autumn season, sporting season.
Mark McCormack
Certainly the second most important golf championship in Great Britain behind the Open Championship itself.
Mark McCormack
And that's an event that I've taken our company has taken the full financial risk of.
Mark McCormack
And the qualifications for that tournament are that the best players in the world get automatically invited. If they win the US Open or the Masters or the British Open, they're invited.
Mark McCormack
Because we represent most of the best players in the world in golf,
Mark McCormack
Most of them automatically qualify for this event.
Mark McCormack
Because we've taken the risk of staging the event, putting up the prize money, renting the golf course and what have you.
Mark McCormack
We feel we should take the reward from the sale of tickets, the sale of sponsorship, the sale of television rights and what have you.
Mark McCormack
So I feel the net result of all this is giving the British public
Mark McCormack
a high quality uh golf event for it to see in person and on television.
Presenter
The other criticism that is levelled at you is that in the end your sporting clients, anyway, are working for you rather than you for them, that that their job is to put balls in holes and over nets, and when they do, you make money.
Mark McCormack
Well, yes, but most often the monies that we earn for them off the course or off the court or off the ski slopes or off the playing field far exceeds the monies that they earn
Mark McCormack
on the court or course as the case may be. And I think that we participate in their income, and it's a fairly negotiated participation, which I think most of our clients are very happy with. I listen, if they pay us a certain amount of money,
Presenter
By the
Mark McCormack
And at the end of the year, they don't feel that we've been worth a lot more than that to them, having paid it to us, they'd quit.
Mark McCormack
And most of em don't quit.
Presenter
So when people accuse you of being something of a of a predator, a devourer of people, you would object?
Mark McCormack
Yeah, I don't think that's very nice and nor very accurate.
Presenter
And now you can get even opera singers to sing for you, as in in Carmen and Aida at Earl's Court. That's been a very different and new venture for a man who began as a sports promoter, isn't it?
Mark McCormack
Well, we figured out that we were equipped to deal with artists, whether they're classical artists or sports personalities, throughout the world, and we felt it would be foolhardy not to try to do this in in the in the arts. And it's been terribly successful working with people like Kiri Takanoa and and like Itzhak Perlman and
Mark McCormack
And then staging operas like Aida and Carmen. It's been very gratifying, and I don't have a lot of.
Mark McCormack
Culture myself, Kiri Tekanawa keeps saying to me, She's going to teach me culture, and she says the first thing that she's going to have to learn is that it's intermission or interval, not half-time.
Mark McCormack
And so that's about where I am on culture, but it's been pretty successful for us.
Presenter
Some more music, please.
Mark McCormack
The next song is something that I've spent a lot of the most enjoyable days of my life on the west coast of Scotland.
Mark McCormack
playing golf at Turnberry and Prestwick and Troon and some of the great golf courses there. And right off the west coast is a place called the Mull of Kintyre. And of course, since I've already said I'm a Beatles fan and I'm a Cartney nut, I get a double edged result again with Wings and Mull of Kintyre.
Speaker 4
As he carries me home to the mother-looking town
Speaker 4
All of Kinsa, oh mistrolling in from the sea, I desire is always to be here, O Morl of Kinsa.
Presenter
Paul McCartney and Wings, and Mull of Kintyre.
Presenter
Mark, as you've shown, profit is not a dirty word to you money is not unmentionable. Do you find us, the English, somewhat quaint in that respect?
Mark McCormack
I think there's certainly a l I I like to say the English people, British people are are more
Mark McCormack
genteel uh than we are in America, and I think uh a little bit um more um uh reserved or restrained about
Mark McCormack
talking about things involving money or commercials, they're they're uncomfortable with it. But I think it's changing a lot. And I think that politeness or
Mark McCormack
In effect, reservedness in sports has perhaps worked over the years to the detriment of the British sportsman and sportswoman. But I think that's changing too. And I think you look at what's happened with Nick Faldo, for example, and Sandy Lyle, and some of these golfers that are just beating everybody to death around the world, and I think that's because they're.
Mark McCormack
They're saying, hey, wait a minute, we're pretty good and we're going to assert ourselves just like everybody else does. And I think it's changing.
Presenter
So if we could best borrow from the um American nature.
Presenter
more punchiness, more more ability to go get. Which characteristic do you think Americans could best benefit from in our nature?
Mark McCormack
Equanimity and quality, really, I suppose, would be two adjectives that would
Mark McCormack
her nouns would come to mind
Mark McCormack
Class an American term.
Mark McCormack
is something the British people have. And that's said in a good way. I mean, it doesn't mean one class or another, but they have a lot of class. And I think the Americans could do with a little more.
Presenter
So as you sit on your desert island, thinking now back on this career we've been discussing, will you have, do you think, any any large regrets, you know, the deal that slipped through your fingers, or something personal?
Mark McCormack
My biggest regret is that there isn't more time to do more things. I do in in a given year now a thousand things or more. That's over three a day, maybe maybe more than that.
Mark McCormack
any one of which, when I was sixteen years old, I would have considered the thrill of a lifetime.
Mark McCormack
Uh and uh I I just
Mark McCormack
Feels so lucky to be able to wake up each morning and start a new day.
Mark McCormack
I my my only regret is that there isn't uh isn't more time to enjoy more of it.
Presenter
Shall we have your last record?
Mark McCormack
The last record is a very meaningful one to me. It's a song about Marilyn Monroe. And it's called Candle in the Wind by Elton John. And it basically talks about life being like a candle in the wind or her life being that way. And of course, that's the sort of feeling that I have about many of the sports personalities and other personalities that I've known. Their careers are short or shortened by injury or lack of ability or age or what have you. And you think about all of their lives as being candles in the wind.
Speaker 4
And it seems to me you lived your life like a candle in the wind.
Speaker 4
Never knowing who to play into
Speaker 4
When the rain set in
Speaker 4
And I would've liked to know you, but I was just
Speaker 4
Jantu burned out long before the legend ever did.
Presenter
Elton John, Candle in the Wind. So, Mark, you have to choose one of those records that uh you must have more than any of the others.
Mark McCormack
I'm going to choose uh Bruce Springsteen's uh Drive All Night.
Mark McCormack
Because it's longer.
Mark McCormack
And it's uh more versatile.
Presenter
Uh
Mark McCormack
And it was
Presenter
Reminds you of Betsy.
Mark McCormack
And it does.
Presenter
And a book. Now, we already put on to this island the complete works of Shakespeare and the Bible. So what else would you like to have?
Mark McCormack
Well, I want to have uh Les Miserable.
Mark McCormack
And I want a French dictionary to go with it because I'd I'd like to improve my French as I uh go through the fourteen or so so volumes uh of Les Miserable, which I read parts of when I was in school majoring in French, and I'd just like to complete them.
Presenter
And your luxury. What can we supply you with? But it has to be something that is of no practical use to you whatsoever.
Mark McCormack
Well, I'd wanted to have a suntan lotion.
Presenter
Oh, well, it's only semi practical. You could have that.
Mark McCormack
That's what I'd like.
Presenter
Right. Well, you shall have it. And um I shall say, Mark McCormick, thank you very much indeed for letting us hear your desert island discs.
Mark McCormack
Thank you.
Speaker 3
You've been listening to a podcast from the Desert Islandists archive. For more podcasts, please visit bbc.co.uk slash radio form.
Well, in those days, as strange as it may seem today, nobody was representing professional athletes and um I felt that I knew golf and I was a lawyer and uh and I knew that he had a very vast raw talent. And I said to Arnold that I thought that I'd could get him some golf exhibitions and maybe help him with some contracts and look at the contracts he already had and improve them. And he said, you know, he said, I really can't stand dealing with contracts and taxes and finance and insurance and all those things. And if you could take that off my mind so I could just concentrate on playing golf, it'd be terrific. shook hands on a on an arrangement that has um lasted for almost thirty years now and uh And the only agreement he and I have ever had has been a handshake.
Presenter asks
Wimbledon is much more, as you quite openly say, about money than it ever was. You've redefined it in that sense. What do you say to those who would accuse you of making money more important now than the tournament, than the game?
I don't really think so. I don't think I've done that. I think that any player at Wimbledon, you could ask anyone that's still in this championship now. what the prize money is if they lose a quarterfinal match or win it. None of them will even know the answer to that question. They'll know they win more. But all they're really trying to do is win the championship. Wimbledon is the most prestigious tennis event in the world by miles. It's to the credit of the people that have been running the All England Club and the Wimbledon Tennis Championships that they've been able to do this, and they jealously guard their position at the pinnacle of the game.
Presenter asks
Mark McCormick, the criticism that is most often levelled against you is that you have potentially a conflict of interests, that you can often manage a tour for tennis players or cricketers, and at the same time own the event that they're going to play in, and represent many of the players who are turning up in it, so you're getting a slice of the action at every turn.
If you take an event like the [Suntory] World Match Play Championship at Wentworth, for example, which Is an event that we created out of thin air, meaning there was no World Match Play Championship in golf. I felt there ought to be one. We put up the money to create this event. It's now become a part of the London autumn season, sporting season. Certainly the second most important golf championship in Great Britain behind the Open Championship itself. And that's an event that I've taken our company has taken the full financial risk of. And the qualifications for that tournament are that the best players in the world get automatically invited. If they win the US Open or the Masters or the British Open, they're invited. Because we represent most of the best players in the world in golf, Most of them automatically qualify for this event. Because we've taken the risk of staging the event, putting up the prize money, renting the golf course and what have you. We feel we should take the reward from the sale of tickets, the sale of sponsorship, the sale of television rights and what have you. So I feel the net result of all this is giving the British public a high quality uh golf event for it to see in person and on television.
Presenter asks
Mark, as you've shown, profit is not a dirty word to you money is not unmentionable. Do you find us, the English, somewhat quaint in that respect?
I think there's certainly a l I I like to say the English people, British people are are more genteel uh than we are in America, and I think uh a little bit um more um uh reserved or restrained about talking about things involving money or commercials, they're they're uncomfortable with it. But I think it's changing a lot. And I think that politeness or In effect, reservedness in sports has perhaps worked over the years to the detriment of the British sportsman and sportswoman. But I think that's changing too. And I think you look at what's happened with Nick Faldo, for example, and Sandy Lyle, and some of these golfers that are just beating everybody to death around the world, and I think that's because they're. They're saying, hey, wait a minute, we're pretty good and we're going to assert ourselves just like everybody else does. And I think it's changing.
Presenter asks
So as you sit on your desert island, thinking now back on this career we've been discussing, will you have, do you think, any any large regrets, you know, the deal that slipped through your fingers, or something personal?
My biggest regret is that there isn't more time to do more things. I do in in a given year now a thousand things or more. That's over three a day, maybe maybe more than that. any one of which, when I was sixteen years old, I would have considered the thrill of a lifetime. Uh and uh I I just Feels so lucky to be able to wake up each morning and start a new day. I my my only regret is that there isn't uh isn't more time to enjoy more of it.
“I think the champion uh in sports keeps his killer instinct.”
“I have great killer instinct and not enough talent.”
“One of the strengths that I think I do have is the ability to compartmentalize things and to be get in a huge argument with someone and turn off the minute somebody else walks into the room and be over the argument two minutes after I've had it.”
“My biggest regret is that there isn't more time to do more things.”